Innovative Approaches to Achieving Behaviour Change

Description

This event focused on innovative approaches to changing and monitoring behaviours such as smoking, diet, and physical activity.

Demonstrations at the conference included age-appearance morphing, motivational interviewing skills and implementation intentions.

'Innovative Approaches to Achieving Behaviour Change' was aimed at GPs and all health practitioners involved in lifestyle interventions.

Conference agenda:

9.30 - 10.00am - Registration and coffee
10.00 - 10.15am - Introduction by Prof Sarah Grogan and Dr Maria Cordero
10.15 - 11.00am - Keynote speaker - Prof Mark Conner (University of Leeds)
11.00 - 12.30pm - Behaviour Change Intervention Demonstrations introduced by Dr Brian McMillan (NIHR Clinical Lecturer, University of Manchester)
12.30 - 1.00pm - Lunch and networking
1.00 - 1.45pm - Keynote speaker - Professor Sarah Grogan (Manchester Metropolitan University)
1.45 - 2.00pm - Closing comments by Dr Maria Cordero and Dr Brian McMillan

Speaker breakdown:

10.15 - 11.00am - Keynote speaker - Professor Mark Conner (University of Leeds)

Targeting Motivation or Volition in Order to Change Health Behaviours

This talk reviewes work targeting either motivation or volition to change health behaviours such as smoking, diet, physical activity and screening attendance. When individuals are not motivated to change their health behaviour few interventions are effective that do not address the lack of motivation. In such circumstances, interventions that target motivation may be an important first step towards producing behaviour change. Considerable psychological research has identified key determinants of motivation and interventions to change motivation have been developed and tested. In contrast when individuals are already motivated to change their health behaviour, a variety of interventions may be effective. Although many interventions may be effective those that have low cost and wide potential reach may be preferred in relation to impacts on population health. Examples of interventions using implementation intentions, the question-behaviour effect and self-monitoring in relation to changing behaviours such as smoking, diet, physical activity and screening were used to illustrate the above points.

11.00 - 12.30pm - Behaviour Change Intervention Demonstrations introduced by Dr Brian McMillan (NIHR Clinical Lecturer, University of Manchester)

- Giving Up to Save Face? Using Age-appearance Facial Morphing to Help People Quit Smoking. Lucy Walker, PhD student; Dr Maria Cordero, Prof Sarah Grogan (Manchester Metropolita University) and Dr Keira Scholtens (Staffordshire University)

- Using Age-appearance Facial Morphing intervention to reduce UV exposure. Sofia Persson, PhD student, Prof Sarah Grogan (Manchester Metropolitan University)

- Motivational interviewing skills. Dr Leanne Staniford (Manchester Metropolitan University)

- Implementation intentions / Volitional Help Sheet. Dr Thomas Hostler (Manchester Metropolitan University)

1.00 - 1.45pm - Keynote speaker - Professor Sarah Grogan (Manchester Metropolitan University)

Using Age-Appearance Facial Morphing to Promote Health

This presentation considered whether people’s concerns about their appearance can be used in positive ways to promote health. It is argued that health-related campaigns may fail to motivate many people to change their behaviour because many feel that health-related threats are too long-term to concern them or not relevant to them. However, many people are highly motivated to look attractive and their appearance is a key concern for them. The impacts of using age- progression facial morphing to change behavioural intentions and related attitudes towards smoking and sun protection were be considered. Using examples taken from qualitative and quantitative research investigating the impact of facial morphing techniques, it was concluded that findings are promising for increasing sun protection and reducing smoking, and that these kinds of appearance-based interventions may be useful adjuncts to health-based interventions.

Period	13 Oct 2018
Event type	Conference
Location	Manchester, United KingdomShow on map