BBC THREE: Why do women's sizes look so different in different shops?

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We spoke to Dr Simeon Gill, Lecturer in Fashion Technology at the University of Manchester, who explained:

"Sizing should be improved, but to do so would need to recognise population variability and requires more sizes or a fundamental change in how we provide products. Sizing for jeans – in fact, for all clothing – should be based directly on body measurements of the individual it is made to fit. There is no good reason that women’s jeans should not be sized as men’s jeans are, with waist and leg length. Most of this is about existing practices, and fear of change [and] lost sales."