FORBES: Why The Framing of Your Start-Up Matters – And How It Can Backfire

Press/Media: Expert comment

Description

Period	9 Dec 2023

Title	FORBES: Why The Framing of Your Start-Up Matters – And How It Can Backfire
Degree of recognition	International
Media name/outlet	Forbes
Media type	Web
Country/Territory	United Kingdom
Date	9/12/23
Description	Karl Taeuscher, Senior Lecturer of Strategy and Entrepreneurship at Alliance Manchester Business School, explores why framing your business as 'disruptive' can have unintended consequences.
Producer/Author	Karl Taeuscher
URL	https://www.forbes.com/sites/alliancembs/2023/12/05/why-the-framing-of-your-start-up-matters--and-how-it-can-backfire/
Persons	Karl Täuscher