Media contributions
1Media contributions
Title How online categories shape expectations Media name/outlet AMBS Original Thinkers Country/Territory United Kingdom Date 12/12/25 Description When competing in online marketplaces, business owners need to treat categorisation as a central aspect of their positioning strategy URL https://www.alliancembs.manchester.ac.uk/original-thinking-applied/original-thinkers/how-online-categories-shape-expectations/ Persons Karl Taeuscher