Title How Manchester's weather helped bring fast fashion giants like Boohoo and PrettyLittleThing to the city Media name/outlet Manchester Evening News Media type Web Country/Territory United Kingdom Date 16/07/22 Description Dr Heiner Evanschitzky, professor of marketing at Alliance Manchester Business School, also says that the city's legacy has helped to attract a large talent pool which has driven the industry's growth.
However, he adds that there remains a risk that some of the city's largest businesses could choose to move their headquarters at any time - which would pose a "significant risk for the region in the long term".
He said: "Manchester is an attractive location for fashion retail because of its longstanding tradition as an industry hub. This legacy has drawn a large pool of talented and creative people with relevant management skills to the city, which has in turn driven growth."
"In the main, fashion retailers are global brands. They can be run from Manchester because there is a strong domestic market here with significant experience in running international supply chains, and a critical mass of similar companies.
“But as global businesses, there remains the possibility that they could choose to uproot headquarters at any time, posing a significant risk for the region in the long term. It is vital Manchester continues to play on its strengths and showcase its talent, capacity for trade and creativity.
"The city’s network of educational institutions plays a central role in supporting this and providing skills for the next generation of fashion retailers."
URL https://www.manchestereveningnews.co.uk/news/how-manchesters-weather-helped-bring-24496898 Persons Heiner Evanschitzky
- fashion industry