MSN: How to tell if a review is genuine

Press/Media: Expert comment

Period24 Aug 2022

Media contributions

1

Media contributions

  • TitleHow to tell if a review is genuine
    Media name/outletMSN
    Media typeWeb
    Country/TerritoryUnited States
    Date24/08/22
    Description"A verified purchase is more likely to be genuine because it adds an additional barrier to someone just logging on to a site and leaving a fake review," says Dr Alex Gunz, senior lecturer in marketing at Alliance Manchester Business School. "If someone wanted to write a fake review on a verified purchase, it would take a level of additional effort."
    URLhttps://www.msn.com/en-gb/money/other/how-to-tell-if-a-review-is-genuine/ar-AARLmg1?li=AAwnS0s&srcref=rss
    PersonsAlex Gunz
View all 1
View less

Keywords

  • fake reviews
  • business
  • marketing