MSN: How to tell if a review is genuine

Press/Media: Expert comment

Period24 Aug 2022

Media contributions


Media contributions

  • TitleHow to tell if a review is genuine
    Media name/outletMSN
    Media typeWeb
    Country/TerritoryUnited States
    Description"A verified purchase is more likely to be genuine because it adds an additional barrier to someone just logging on to a site and leaving a fake review," says Dr Alex Gunz, senior lecturer in marketing at Alliance Manchester Business School. "If someone wanted to write a fake review on a verified purchase, it would take a level of additional effort."
    PersonsAlex Gunz


  • fake reviews
  • business
  • marketing