Media contributions
1Media contributions
Title How to tell if a review is genuine Media name/outlet MSN Media type Web Country/Territory United States Date 24/08/22 Description "A verified purchase is more likely to be genuine because it adds an additional barrier to someone just logging on to a site and leaving a fake review," says Dr Alex Gunz, senior lecturer in marketing at Alliance Manchester Business School. "If someone wanted to write a fake review on a verified purchase, it would take a level of additional effort." URL https://www.msn.com/en-gb/money/other/how-to-tell-if-a-review-is-genuine/ar-AARLmg1?li=AAwnS0s&srcref=rss Persons Alex Gunz
Keywords
- fake reviews
- business
- marketing