THE CONVERSATION: Vegan is the new vegetarian - why supermarkets need to go ‘plant-based’ to help save the planet

Press/Media: Expert comment

Description

Veganism is arguably the biggest food trend of the moment. This has led to a massive expansion of meat-free brands and own-label offerings. In fact, the UK is now the nation with the highest number of vegan food products launched. And with major news outlets such as The Economist and Forbes declaring 2019 the “year of the vegan”, the trend promises to continue – a third of people in the UK have already stopped or reduced eating meat.

Period	12 Jun 2019

Title	Vegan is the new vegetarian - why supermarkets need to go ‘plant-based’ to help save the planet
Media name/outlet	The Conversation
Media type	Web
Country/Territory	United Kingdom
Date	12/06/19
Description	Veganism is arguably the biggest food trend of the moment. This has led to a massive expansion of meat-free brands and own-label offerings. In fact, the UK is now the nation with the highest number of vegan food products launched. And with major news outlets such as The Economist and Forbes declaring 2019 the “year of the vegan”, the trend promises to continue – a third of people in the UK have already stopped or reduced eating meat.
URL	https://theconversation.com/vegan-is-the-new-vegetarian-why-supermarkets-need-to-go-plant-based-to-help-save-the-planet-116754
Persons	Ulrike Ehgartner