THE GUARDIAN: Telling litterers to change is a waste of time. Here’s another solution

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herilyn MacGregor from the University of Manchester, who has studied littering in Moss Side, thinks the problem is structural. Litter is at the end of a process that involves production, consumption and disposal, and “this is a chain in which the consumer (and potential litterer) is the weakest link, with the least power”. This is why she thinks the government emphasis on behaviour is ineffectual. Rubbish should be tackled at source and the real solution is a zero-waste society.