THE TIMES: Elon Musk and the $44 billion Twitter question

Press/Media: Expert comment

Period26 Apr 2022

Media contributions

1

Media contributions

  • TitleElon Musk and Twitter
    Media name/outletThe Times
    Country/TerritoryUnited Kingdom
    Date26/04/22
    Description“He’s said this is why he likes the platform: it gives people a voice,” says Cary Cooper, professor of organisational psychology at Manchester Business School. It gave Musk a voice to cajole Twitter shareholders and corral public support among his following for his takeover bid. He weaponised the site he sought to purchase against the people he wanted to buy it from, polling the public on policies he felt should be implemented, dropping hints along the way about how
    URLhttps://www.thetimes.co.uk/article/elon-musk-and-the-44-billion-twitter-question-fkcxk2x7k
    PersonsCary Cooper
View all 1
View less

Keywords

  • Twitter
  • Elon Musk