TORONTO STAR: The Zelenskyy effect: Why Ukraine’s “Ze” is defeating Russia’s “Z”

Press/Media: Expert comment

Period26 Mar 2022

Media contributions


Media contributions

  • TitleThe Zelenskyy effect: Why Ukraine’s “Ze” is defeating Russia’s “Z”
    Media name/outletToronto Star
    Media typeWeb
    DescriptionFearless. Earnest. Russian target No. 1. The man in the green T-shirt. As Russia’s brutal and unprovoked invasion of Ukraine unfolds real-time on screens worldwide, Ukrainian President Volodymyr Zelenskyy has captured the global imagination like no one else.

    Just three years ago, Zelenskyy was still a television star whose main qualification for Ukraine’s presidency seemed to be having played one on TV. Western media most commonly portrayed him as the unwitting object of U.S. President Donald Trump’s attempted bullying or as the leader of a hopelessly corrupt and divided country. The Kremlin saw him as a pushover.
    PersonsOlga Onuch


  • Russia-Ukraine war
  • Volodymyr Zelenskyy