VARIOUS NATIONAL MEDIA: UK set for ‘most unpredictable election’ in decades, study finds

Press/Media: Research


The UK is heading into the most unpredictable and volatile general election campaign in decades, according to a major academic study of the electorate over the past 10 years.

The British Election Study, which has assessed UK elections since 1964, has analysed the outcomes of the 2010, 2015 and 2017 polls and concluded there was “an unprecedented trend of voting volatility”, with almost half of voters changing allegiance.

Period8 Oct 2019

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  • UK politics