Where Are the Douyin Generation’s Pop Stars?

Press/Media: Research

Period7 Apr 2021

Media contributions

1

Media contributions

  • TitleWhere Are the Douyin Generation’s Pop Stars?
    Degree of recognitionInternational
    Media typeWeb
    Country/TerritoryChina
    Date7/04/21
    DescriptionLast month, I was scrolling through my feed on Douyin, the version of TikTok accessible on the Chinese mainland, when I came across a “Top 10 Douyin Songs of 2021” compilation. Produced by a music company I had never heard of, I was skeptical that it was just a marketing ploy. Nevertheless, I let the video play.

    To my surprise, I recognized every song on the list. Also to my surprise, most of the comments on the video were highly critical: “Catchy songs never last,” read one. “Douyin updates trendy songs so fast, they’re gone before I can even learn how to sing them,” another user added.
    URLhttps://www.sixthtone.com/news/1007119
    PersonsShuaishuai Wang