WIRED: These psychological tricks can help you go vegan this January

Press/Media: Expert comment

Description

Ulrike Ehgartner, a researcher who studies environmental issues and social change at the University of Manchester recommends thinking beyond meat substitutes.“We shouldn't understand vegan food through these products only,” she says. “Start thinking more around ingredients rather than meals. If you think in terms of meals, you think that you have to replicate the meat.”

Period1 Jan 2020

Media contributions

1

Media contributions

  • TitleThese psychological tricks can help you go vegan this January
    Media name/outletWired
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date1/01/20
    DescriptionUlrike Ehgartner, a researcher who studies environmental issues and social change at the University of Manchester recommends thinking beyond meat substitutes.“We shouldn't understand vegan food through these products only,” she says. “Start thinking more around ingredients rather than meals. If you think in terms of meals, you think that you have to replicate the meat.”
    URLhttps://www.wired.co.uk/article/veganuary-tips-habit-science
    PersonsUlrike Ehgartner
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Research Beacons, Institutes and Platforms

  • Sustainable Consumption Institute

Keywords

  • veganism
  • climate crisis
  • veganuary