Educational animation for participants in a study investigating preferences for a pharmacogenetic service in primary care in the NHS



Video created for a discrete choice experiment (DCE) to measure public stakeholder preferences for pharmacogenetic testing in the NHS. A DCE is a survey-based method used to quantify stated preferences for health, states, goods, or services. This animation was presented to participants prior to completing the DCE to introduce the concept of pharmacogenetics to them, and to introduce them to the DCE.
Date made available31 Oct 2023
PublisherUniversity of Manchester Figshare


  • genetics and pharmacogenetics
  • health economic decision modelling

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