Influencing Policy Understandings of Consumer Behaviour

Narrative

Research at the University of Manchester (UoM) using a ‘sustainable practices’ approach has made a significant contribution to reconceptualising behaviour change in relation to sustainable consumption. Impact emerges via a landmark report written for the Scottish Government (focusing broadly on the field of environmental sustainability) which provides an alternative framework, alongside policy guidance for considering behaviour change. Working with policy partners, the ISM (Individual, Social, Material) approach to behaviour change, outlined in the report, has been converted into a scalable ISM toolkit; positioned as a ‘practical device for policy makers and other practitioners’ who want to influence people's behaviours and bring about social change.’ (Scottish Government Website).

Impact date	2014
Category of impact	Political impacts, Technological impacts
Impact level	Benefit