Intelligent Pricing Decision Support Systems

Impact: Economic, Society and culture


Pricing optimisation and revenue management systems represent fundamental progress from the art of pricing to the science of pricing. Our research led the scientific approach in demand modelling and pricing optimization, and produced the first computerised Intelligent Pricing Decision Support Systems (IPDSS) for retail and petroleum, which have led to economic impact and changes in pricing practice. Our research led to spin-off companies that employ over 150 people, with a turnover of £19.2m in 2012, which are the leading providers of IPDSS, used by more than 400 retailers across 80 countries to improve their performance in competitive markets.
Impact date19932014
Category of impactEconomic, Society and culture
Impact levelBenefit

Research Beacons, Institutes and Platforms

  • Energy