PARENTING+: Using media-based dissemination of intervention to improve parenting and prevent dysfunction

Narrative

Approximately 15% of children show significant behavioural difficulties. Research at the University of Manchester (UoM) established that delivery of evidence-based parenting information via broadcast TV changed viewers’ parenting behaviour and, in turn, reduced child behavioural problems. This novel delivery method was implemented and internationally disseminated via the Triple P-Positive Parenting Program. These new Triple P materials have reached an estimated 7 million families in 25 countries. This effective delivery method has also informed UK government policy and initiatives by the United Nations Office on Drugs and Crime (UNODC).

Impact date	2014
Category of impact	Health impacts, Societal impacts
Impact level	Engagement