Socio-economic Mapping of Cadbury Cocoa-Chocolate Value Chains

Impact: Economic impacts, Environmental impacts, Societal impacts


Fieldwork commissioned by Cadbury/Kraft, undertaken at the University of Manchester (UoM), and carried out in Ghana, the Dominican Republic and India (2006-11), considers whether small scale farmers and workers have the social and economic capacity to sustain and expand their output of quality cocoa. The research has been instrumental in shifting the strategies of Cadbury and other major chocolate producers towards the sourcing of Fairtrade cocoa. Specific impacts include: the launch of the £45m Cadbury Cocoa Partnership (CCP); Cadbury/Kraft converting its main product lines to certified Fairtrade; and the launch of the (US$400m) ‘Cocoa Life’ programme by Mondelēz/Kraft, building on the success of CCP. Spill-over impacts are also evident: both Nestlé and Mars have adopted similar partnership strategies, and a subsequent increase in exposure has seen Fairtrade chocolate sales rise twelvefold over a four year period.
Impact date2014
Category of impactEconomic impacts, Environmental impacts, Societal impacts
Impact levelBenefit

Research Beacons, Institutes and Platforms

  • Global Development Institute