MSM Marketing

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  • 2015

    Online Retailing

    Holland, C. P. & Mandry, G. D., Feb 2015, The International Encyclopedia of Digital Communication and Society. Mansell, R. & Ang, P. H. (eds.). Oxford: John Wiley & Sons Ltd, Vol. 2. p. 911-923 13 p. (The Wiley Blackwell-ICA international encyclopedias of communication).

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • 2014

    Buying centre

    Zolkiewski, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, Wiley Encyclopedia of Management: Volume 9 Marketing,. 3rd ed. John Wiley & Sons Ltd, Vol. 9.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Case study

    Zolkiewski, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, Wiley Encyclopedia of Management: Volume 9 Marketing. 3 ed. John Wiley & Sons Ltd, Vol. 9.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Customer portfolios

    Zolkiewski, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, Wiley Encyclopedia of Management: Volume 9 Marketing,. 3 ed. John Wiley & Sons Ltd, Vol. 9.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Network

    Zolkiewski, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, Wiley Encyclopedia of Management: Volume 9 Marketing. 3 ed. John Wiley & Sons Ltd, Vol. 9.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Not-for-profit marketing

    Byrom, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, The Wiley Encyclopaedia of Management: Volume 9: Marketing. 3 ed. Chichester: John Wiley & Sons Ltd, Vol. 9. p. 374-374

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Organizational buying behaviour

    Zolkiewski, J., Hopkinson, G., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, Wiley Encyclopedia of Management: Volume 9 Marketing. 3 ed. John Wiley & Sons Ltd, Vol. 9.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • Retail franchising

    Byrom, J., Cooper, C. (Editor), Lee, N. (Editor) & Farrell, A. (Editor), 2014, The Wiley Encyclopaedia of Management: Volume 9: Marketing. 3 ed. Chichester: John Wiley & Sons Ltd, Vol. 9. p. 439-439

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary

  • 2005

    Governance in IT Outsourcing Partnerships

    Beulen, E., 31 Jan 2005, Encyclopedia of Information Science and Technology. Khosrow-Pour, M. (ed.). 1 ed. Hershey, PA: Information Science Reference, Vol. 2. p. 1299-1304 6 p.

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

  • 1991

    Major contributor of various definitions

    Pal, J., Baron, S. (Editor), Davies, B. (Editor) & Swindley, D. (Editor), 1991, Macmillan Dictionary of Retailing. London: Macmillan Publishers Ltd

    Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary