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MSM Marketing
Alliance Manchester Business School
Management Sciences and Marketing
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(28)
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(2167)
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(6)
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(2)
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(48)
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(1)
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(37)
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(99)
Research output
Research output per year
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1058
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710
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126
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67
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206
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57
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11
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Research output per year
Research output per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Literature review
Search results
2021
The Product Life Cycle Revisited: An Integrative Review and Research Agenda
Iveson, A.
, Hultman, M. & Davvetas, V.,
1 Dec 2021
, (Accepted/In press)
In:
European Journal of Marketing.
Research output
:
Contribution to journal
›
Literature review
›
peer-review
Big Data
100%
Life Cycle
100%
Sales
100%
Literature Reviews
100%
Psychology
100%