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MSM Marketing
Alliance Manchester Business School
Management Sciences and Marketing
Overview
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Profiles
(28)
Research output
(2168)
Projects
(6)
Impacts
(2)
Activities
(48)
Datasets
(1)
Prizes
(37)
Press/Media
(99)
Research output
Research output per year
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1059
Article
710
Conference contribution
126
Chapter
67
Paper
206
More
57
Commissioned report
36
Book
16
Other
15
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11
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10
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10
Review article
9
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8
Commentary/debate
5
Other contribution
5
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4
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4
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3
Doctoral Thesis
3
Master's Thesis
2
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1
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1
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1
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1
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1
Letter
1
Literature review
1
Web publication/site
1
Preprint
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Doctoral Thesis
Search results
2020
How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities
Frigenti, P. P.
,
10 Nov 2020
, Salford:
University of Salford
.
423 p.
Research output
:
Thesis
›
Doctoral Thesis
Open Access
Business School
100%
Personnel
100%
UK
100%
Practitioners
100%
Semistructured Interview
100%
2011
Examining the Mere Exposure Effect in a Marketing Context
Grimes, A.,
31 May 2011
,
University of Hull
.
521 p.
Research output
:
Thesis
›
Doctoral Thesis
Psychological Research
100%
Consumer Behavior
100%
Consumer Attitude
100%
Natural Environment
50%
Recognition Memory
50%
2001
Measuring Consumer Perceptions of ‘Quality Offered’ by a Product-Dominated Service Provider
Burton, J.
,
2001
, Manchester, U.K.:
Alliance Manchester Business School, University of Manchester
.
437 p.
Research output
:
Thesis
›
Doctoral Thesis