Skip to main navigation
Skip to search
Skip to main content
Research Explorer The University of Manchester Home
Home
Research Profiles
Research units
Research output
Projects
Impacts
Activities
Press/Media
Prizes
Datasets
Student theses
Search by expertise, name or affiliation
Abbie Iveson
Dr
Lecturer in Marketing
,
MSM Marketing
https://orcid.org/0000-0002-1617-2398
Overview
Fingerprint
Network
Research output
(4)
Prizes
(1)
Similar Profiles
(12)
If you made any changes in Pure these will be visible here soon.
Research output
3
Article
1
Literature review
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Article
Search results
2023
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance
Hultman, M.
,
Iveson, A.
&
Oghazi, P.
,
1 Apr 2023
,
In:
Journal of Business Research.
159
, 113751.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
Social Media
100%
Tactics
33%
Performance
20%
Customer
20%
Small and Medium-Sized Enterprise
20%
2022
Less speed more haste: the effect of crisis response speed and communication strategy on the consumer-brand relationship
Iveson, A.
,
Hultman, M.
,
Davvetas, V.
&
Oghazi, P.
,
6 Sep 2022
, (Accepted/In press)
In:
Psychology & Marketing.
Research output
:
Contribution to journal
›
Article
›
peer-review
Strategy
100%
Evaluation
100%
Information
100%
Consumers
100%
Expectations
66%
2021
The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers
Iveson, A.
,
Hultman, M.
&
Oghazi, P.
,
1 Jul 2021
,
In:
Journal of Business Research.
131
,
p. 268-277
10 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
Knowledge
100%
Emerging Economies
28%
Behavior
28%
Managers
21%
Information
14%