Personal profile


Ahmadreza (Reza) Rahimi is a PhD researcher in Management Sciences and Marketing division at Alliance Manchester Business School (AMBS). Reza’s research interests revolve around consumer behaviour, with particular focus on the role of emotions and brands in consumer decision making, building on his background in philosophy and personality psychology. Currently, he is writing up his works on consumers' sense of achievement and pride in relation to brands, brand communities, purchase decisions, consumption and helping behaviours. Reza completed an MSc in Marketing (with Distinction) at the University of Manchester in 2018, before starting his PhD on the President's Doctoral Scholar Award and Alliance Manchester Business School full scholarship. He is a Fellow of the Higher Education Academy (FHEA) and had previously worked as an IELTS Examiner, certified by the University of Cambridge ESOL. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production


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