Research output per year
Research output per year
Personal profile
Research interests
Dr. Gunz is interested in consumer's experience of the world - how they use consumption to cope with shocks, to thrive and be happy. He is interested in how these things go right and how they go wrong, and how businesses can have a role in these things through what they put into the market, and the ways they communicate about them.
Research interests
consumer psychology, motivation, happiness, well-being, identity
Education/Academic qualification
Doctor of Business Administration, University of Missouri - Columbia
Award Date: 1 Mar 2012
Doctor of Philosophy, University of Waterloo
Award Date: 1 May 2004
Bachelor of Science, University of Toronto
Award Date: 1 May 1999
Areas of expertise
- BF Psychology
- Marketing
- Consumer psychology
- Motivation
- Identity
- Happiness
- Well-being
Fingerprint
Dive into the research topics where Alex Gunz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 2 Article
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Measuring Need Satisfaction and Frustration in Educational and Work Contexts: The Need Satisfaction and Frustration Scale (NSFS)
Longo, Y., Gunz, A., Curtis, G. J. & Farsides, T., 2014, In: Journal of Happiness Studies. p. 1-23 22 p.Research output: Contribution to journal › Article › peer-review
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What Does It Mean to Be in Touch With Oneself? Testing a Social Character Model of Self-congruence
Sheldon, K. M., Gunz, A. & Schachtman, T. R., Jan 2012, In: Self and Identity. 11, 1, p. 51-70 19 p.Research output: Contribution to journal › Article › peer-review
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