Alex Gunz

Alex Gunz


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Personal profile

Research interests

Dr. Gunz is interested in consumer's experience of the world - how they use consumption to cope with shocks, to thrive and be happy. He is interested in how these things go right and how they go wrong, and how businesses can have a role in these things through what they put into the market, and the ways they communicate about them.

Research interests

consumer psychology, motivation, happiness, well-being, identity

Education/Academic qualification

Doctor of Business Administration, University of Missouri - Columbia

Award Date: 1 Mar 2012

Doctor of Philosophy, University of Waterloo

Award Date: 1 May 2004

Bachelor of Science, University of Toronto

Award Date: 1 May 1999

Areas of expertise

  • BF Psychology
  • Marketing
  • Consumer psychology
  • Motivation
  • Identity
  • Happiness
  • Well-being


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