Alexandra Barrueta Sacksteder - Research output - Research Explorer The University of Manchester

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1 Conference contribution

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2018
Co-creation in Europe and China: Revisiting CR communication strategies in social media
Laasch, O., Barrueta Sacksteder, A., Conaway, R. N., Shi, M. & Gomez Segovia, A., 9 Jul 2018, Academy of Management proceedings . Academy Of Management, Vol. 2018.1.
Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review