Anna Goatman

Anna is a Principal Fellow of Advance HE (PFHEA) and a Professor of Marketing and Management Education at Alliance Manchester Business School (AMBS), The University of Manchester, where she has worked since 2008.  Anna’s interests lie in the areas of services marketing, not-for-profit marketing, social marketing and marketing education.  Throughout her career, she has designed and delivered a range of marketing and management courses at undergraduate and postgraduate levels, and has received several teaching awards.

Anna has over 10 years of teaching leadership experience.  She is currently the Director of Teaching and Learning at AMBS where she has overall responsibility for the strategic and operational aspects of teaching, learning and student experience across all undergraduate, MSc, MBA and award-bearing executive education programmes.  In 2022 she completed a 7-year year term as Director of Undergraduate Programmes at AMBS, where she had academic responsibility for undergraduate programmes (c.2000 students), preceded by a 3-year period as Programme Director for the BSc Management (c.850 students). 

Not-for-profit Marketing

Services Marketing

Teaching and learning

PhD Management (Marketing)

MSc Marketing

MSc Business Management

BEng Integrated Engineering

PGCert Higher Education

Principal Fellow Advance HE (PFHEA)