Research output per year
Research output per year
Personal profile
Biography
Barbara Waters is Programme Director for Fashion Business & Technology Undergraduate Studies and a Lecturer in Fashion Business in the Department of Materials. She joined the Fashion Business & Technology team at the University of Manchester in 2019 to help design and develop the online distance learning MSc programme in International Fashion Marketing.
Barbara has many years of teaching experience in higher education. Prior to joining the University of Manchester she was leader of the BA Fashion Marketing programme at the University of Leeds. She also previously worked at the University of Bolton, where she led the Engineering subject group and was a Principal Lecturer teaching Fashion and Textile Marketing.
Barbara has recently completed a PhD investigating the use of fashion brand names in British chick lit.
Research interests
Barbara's research interests relate to fashion branding and product placement. She is particularly interested in the role that fashion brand names play in women's contemporary fiction.
Memberships of committees and professional bodies
- Fellow of the Chartered Institute of Marketing and Chartered Marketer
- Fellow of the Textile Institute and Chair of the Membership Committee
- Fellow of the Higher Education Academy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, A Novel Form of Product Placement? The Use of Fashion Brand Names in British Chick Lit., The University of Huddersfield
2014 → 2021
Award Date: 1 Dec 2021
Master in Science, Marketing, The University of Salford
1989 → 1992
Award Date: 1 Jul 1992
Bachelor of Arts, Textile Marketing, The University of Huddersfield
1984 → 1988
Award Date: 1 Jul 1988
External positions
External Examiner for MA Global Fashion Management, University of Leeds
1 Nov 2019 → 28 Feb 2022
External Examiner for MA Fashion Retail Management , University of the Arts London
1 Jan 2019 → 31 Dec 2022
Fingerprint
Dive into the research topics where Barbara Waters is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Fashion Brands in Novels: A review of the use of fashion brand names in fiction
Waters, B., 8 Jul 2015.Research output: Contribution to conference › Other
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Fashioning the Global City through Brands in Novels
Waters, B., 14 Jun 2014, p. 1-34. 34 p.Research output: Contribution to conference › Other
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ERP in Fashion: Implementation Issues and Business Benefits
Waters, B. & Waters, I., 5 Sep 2013, p. 1-12. 12 p.Research output: Contribution to conference › Paper
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www.slikzips.com: Website development in an SME
Knipe, P. & Waters, B., 19 Jun 2003, host publication.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Mentoring women in science, engineering and technology in higher education
Birch, M., Gibbs, B., Hanson, J., Nedwell, J. C., Porter, V. A. & Waters, B., Jan 2002, Engineering Education 2002: Professional Engineering Scenarios, Vol. 1. London: IEE, p. 13/1-13/6Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Activities
- 3 Membership of professional association
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The Academy of Marketing (External organisation)
Barbara Waters (Academic expert member)
2019 → …Activity: Membership › Membership of professional association
-
The Chartered Institute of Marketing (External organisation)
Barbara Waters (Academic expert member)
1987 → …Activity: Membership › Membership of professional association
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The Textile Institute (External organisation)
Barbara Waters (Academic expert member)
1984 → …Activity: Membership › Membership of professional association