Research output per year
Research output per year
I am the Programme Director for Fashion Business & Technology Undergraduate Studies and a Senior Lecturer in Fashion Business in the Department of Materials at the University of Manchester.
With over thirty years of experience in higher education, I have held several academic leadership roles including Programme Leader for the BA Fashion Marketing programme at the University of Leeds, and Principal Lecturer and Head of Engineering at the University of Bolton, where I led a diverse team of teaching staff and managed extensive academic and administrative responsibilities.
My academic journey includes recent completion of a part-time PhD, which investigated the use of fashion brand names in British chick lit, blending my interests in popular fiction and fashion marketing.
My scholarly interests focus on enhancing teaching, learning, and the student experience, aligning with my active engagement with professional bodies such as the Chartered Institute of Marketing, ASBCI and the Textile Institute. These relationships ensure that my teaching remains relevant and informed by current industry practices.
In addition to my work at the University of Manchester, I am an external examiner for fashion business courses at other UK universities.
My research interests relate to fashion branding and product placement. I am particularly interested in the role that fashion brand names play in women's contemporary fiction.
I am interested in flexible learning, belonging and group work in higher education. Passionate about quality education, I have contributed to the planning and delivery of the University of Manchester’s annual Teaching & Learning Conference. I also mentor new staff and engage in continuing professional development to keep my teaching methods innovative and impactful.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Doctor of Philosophy, A Novel Form of Product Placement? The Use of Fashion Brand Names in British Chick Lit., The University of Huddersfield
2014 → 2021
Award Date: 1 Dec 2021
Master in Science, Marketing, University of Salford
1989 → 1992
Award Date: 1 Jul 1992
Bachelor of Arts, Textile Marketing, The University of Huddersfield
1984 → 1988
Award Date: 1 Jul 1988
External Examiner for BA International Fashion Business delivered at the Knowledge Hub, Egypt., Coventry University
2024 → 2028
External Examiner for MBA, University of the Arts London
2023
External Examiner for MA Strategic Fashion Marketing , University of the Arts London
2022 → 2023
External Examiner for BA Fashion Marketing, University of the Arts London
2022
External Examiner for MA Global Fashion Management, University of Leeds
1 Nov 2019 → 28 Feb 2022
External Examiner for MA Global Fashion Retailing, University of the Arts London
2019 → 2023
External Examiner for BA Fashion & Textiles, University of East London
2010 → 2014
Research output: Contribution to conference › Abstract › peer-review
Research output: Contribution to conference › Abstract
Research output: Contribution to conference › Other
Research output: Contribution to conference › Other
Research output: Contribution to conference › Paper
Waters, B. (Academic expert member)
Activity: Membership › Membership of professional association › Research
Waters, B. (Academic expert member)
Activity: Membership › Membership of professional association › Research
Waters, B. (Academic expert member)
Activity: Membership › Membership of professional association › Research