I am a Clinical Senior Lecturer in the Centre for Primary Care and Health Services Research and a practising NHS General Practitioner. My research focuses on building, implementing, and evaluating digital interventions that use advanced analytics to improve healthcare. As a clinical academic, I combine frontline clinical insight with academic rigour to address key challenges in health systems, translating research outputs into routine clinical practice. My work is inherently multidisciplinary, leading teams that span data science, software engineering, and health services research.

My research has been supported by over £13 million in competitive grant funding (£4m as CI) from funders including Wellcome Trust, NIHR, and Innovate UK.

My work has led to impacts on NHS practice, policy, and academic theory. Notable achievements include:

• Co-creator of Patchs: The first NHS-approved online consultation system to use AI triage. Patchs has won multiple industry awards and is commissioned in over 1,000 GP practices, supporting the care of more than 10 million patients across England.
• Development of Clinical Performance Feedback Intervention Theory (CP-FIT): A theory for designing and implementing performance feedback in healthcare. CP-FIT is used internationally and forms the basis of best practice guidance from the Healthcare Quality Improvement Partnership (HQIP).
• Co-developer of the SMASH Dashboard: A medication safety tool proven to reduce prescribing hazards by 41%. The system has been rolled out across Greater Manchester.
• Policy Influence: My research has informed national reports, including the Health Services Safety Investigations Body (HSSIB) report on digital tools for online consultation.

I am a recipient of two competitive Wellcome Trust Fellowships and the RCGP/SAPC Award for Outstanding Early Career Researcher. I have published over 70 peer-reviewed papers in journals such as The Lancet Public Health and PLOS Medicine.

I am a founding member of the RCGP AI Special Interest Group and the Audit and Feedback Meta-Laboratory, an international network of data-driven feedback research.

I welcome inquiries from prospective PhD students and potential collaborators interested in using data and technology to improve health care.

MB ChB, University of Manchester, 2007

MSc (Distinction), University of Birmingham, 2012 

Member of the Royal College of GPs (MRCGP), 2014

MPH (Distinction), University of Manchester, 2017

PhD, Health Informatics, University of Manchester, 2018

Fellow of the Faculty of Clinical Informatics, 2020

Fellow of Advanced Higher Education, 2025