I am a Clinical Senior Lecturer in the Centre for Primary Care and Health Services Research and a practising NHS General Practitioner. My research focuses on building, implementing, and evaluating digital interventions that leverage advanced analytics to improve the delivery and experience of healthcare. As a clinical academic, I combine frontline clinical insight with academic rigour to address key challenges in health systems, translating research outputs into routine clinical practice. My work is inherently multidisciplinary, leading teams that span data science, software engineering, and health services research.

My research centres on data-driven quality improvement, with a particular focus on the application of Artificial Intelligence and Machine Learning in primary care. My main interests also include the design of clinical performance feedback systems, the development of novel frameworks for evaluating digital health interventions, and the science of technology adoption in the NHS. My research programme has been supported by over £12 million in competitive grant funding (£4m as CI) from prestigious funders including the Wellcome Trust, NIHR, and Innovate UK.

My work has led to significant, measurable impacts on NHS practice, policy, and academic theory. Notable achievements include:

• Co-creator of Patchs: The first NHS-approved online consultation system to use machine learning for triage. Patchs has won multiple industry awards and is commissioned in over 1,000 GP practices, supporting the care of more than 10 million patients across England.
• Development of Clinical Performance Feedback Intervention Theory (CP-FIT): A novel theory for designing and implementing performance feedback in healthcare. CP-FIT is now used internationally and forms the basis of best practice guidance from the Healthcare Quality Improvement Partnership (HQIP).
• Co-developer of the SMASH Dashboard: A medication safety tool proven to reduce prescribing hazards by 41%. The system has been successfully rolled out across Greater Manchester.
• Policy Influence: My research has directly informed national reports, including the Health Services Safety Investigations Body (HSSIB) report on digital tools for online consultation.

I am a recipient of two competitive Wellcome Trust Fellowships and the RCGP/SAPC Award for Outstanding Early Career Researcher. I have published over 70 peer-reviewed papers in leading journals such as The Lancet Public Health and PLOS Medicine.

In addition to my research, I play an active role in shaping the national and international research landscape. I am a founding member of the RCGP AI Special Interest Group and the Audit and Feedback Meta-Laboratory, an international network of leaders in performance feedback research.

I welcome inquiries from prospective PhD students and potential collaborators interested in leveraging data and technology to improve primary care.

MB ChB, University of Manchester, 2007

MSc (Distinction), University of Birmingham, 2012 

Member of the Royal College of GPs (MRCGP), 2014

MPH (Distinction), University of Manchester, 2017

PhD, Health Informatics, University of Manchester, 2018

Fellow of the Faculty of Clinical Informatics, 2020

Fellow of Advanced Higher Education, 2025