Bryan Lukas - Research output - Research Explorer The University of Manchester

Phone+44 (0) 161 306 2192
EmailBryan.Lukasmanchester.acuk

Alliance Manchester Business School | The University of Manchester | Booth Street West | Manchester M15 6PB | United Kingdom

Accepting PhD Students

1 Article

1 results

2022
Controlling for Spurious Moderation in Marketing: A Review of Statistical Techniques
Lukas, B. A. & Daryanto, A., 8 Feb 2022, In: Journal of Business Research.
Research output: Contribution to journal › Article › peer-review

Open Access
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