Personal profile



Catherine Casson is a Senior Lecturer in Enterprise. Catherine Casson joined AMBS from the Department of Management, Birmingham Business School, University of Birmingham. She had previously held concurrent positions as a Research Fellow in the Winton Institute for Monetary History, Ashmolean Museum, University of Oxford and as a Teaching Fellow in Medieval History in the School of History and Cultures, University of Birmingham. She completed her PhD in 2009 in the Department of History, University of York on the subject of forgery in trade and manufacturing in medieval English towns, 1250-1400.


Research interests


Reputation and Economic Performance: The Competitive Strategies of Medieval English Towns, 1250-1500: Reputation was essential to the establishment of towns in the middle ages, and continued to play a crucial part in their growth. Urbanisation fuelled competition between towns, with each town seeking to extend its economic and political influence over that of its neighbours and rivals. This project develops a framework encompassing six dimensions of reputation and seven audiences to which those dimensions were communicated. The framework is applied to London, Norwich, Bristol, Leicester and York in the period 1250-1500. A single-authored monograph on the topic is currently under preparation.

Property Markets in Medieval England: Enterprise and Urban Development: Property investment is of great contemporary concern, yet relatively little attention has been paid to the historic origins of the property market or its place in the commercialisation of the English economy. This project applies qualitative and quantitative analysis to the original medieval rent rolls and deeds. Each town examined has a unique data set which is created directly from the primary sources. This project originated from Casson’s research fellowship at the Ashmolean Museum, University of Oxford. Collaborators: Prof Mark Casson (Reading), Dr John S. Lee (York), Katie Phillips (Reading) and Dr Bernadette McCooey

Heritage, Enterprise and Economic Resilience: This project explores how museums and galleries can improve a city's competitiveness in product design and enhance civic identity. In collaboration with colleagues from the social sciences, it considers those issues from a historical and contemporary perspective. Casson is particularly interested in the support provided by entrepreneurs, both financially and through the donation of objects, to civic museums and galleries. This project has received funding from the Alliance Business School Research Support Fund, for which Casson was Principal Investigator. Collaborators: Mr Jonathan Aylen, Dr Kieron Flanagan, Prof Joseph Lampel and Prof Bruce Tether (University of Manchester);  Prof Peter Miskell (University of Reading) and Prof Teresa da Silva Lopes (University of York)

My collaborations

Casson is a member of the Centre for Medieval and Early Modern History and the newly established Centre for Economic Cultures. She is also a member of the Circular Economy Research Cluster in the Sustainable Consumption Institute. 


Catherine Casson is available to co-supervise PhDs on topics related to medieval economic history and the history of entreprenuership by students who are trained in the use of historical documents.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Areas of expertise

  • D111 Medieval History
  • HC Economic History and Conditions
  • Entrepreneurship


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