Research output per year
Research output per year
Personal profile
Overview
I am currently a 3rd year PhD researcher at Alliance Manchester Business School. I hold a masters degree in Marketing from Durham University and an undergraduate degree in Psychology from the University of Warwick.
My current research uses netnography and visual methods to explore young adults' social support for mental health and wellbeing, particularly in the wake of the COVID-19 pandemic.
Alongside my research, I'm also heavily involved in the widening participation (WP) agenda at the University of Manchester, having worked as a WP Fellow and tutor on the Manchester Access Programme (MAP) for the last 3 years.
Education/Academic qualification
Master in Science, Marketing, University of Durham
2016 → 2017
Bachelor of Science in Psychology, Psychology, The University of Warwick
2010 → 2013
Research Beacons, Institutes and Platforms
- Digital Futures
Keywords
- marketing
- consumer behaviour
- qualitative research methods
- social marketing
Fingerprint
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Research output
- 1 Article
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Let there be a “We”: Insights into collaborative academic working
The CRIS Collective, 31 Jan 2023, (Accepted/In press) In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review