Personal profile


I am currently a 3rd year PhD researcher at Alliance Manchester Business School. I hold a masters degree in Marketing from Durham University and an undergraduate degree in Psychology from the University of Warwick. 

My current research uses netnography and visual methods to explore young adults' social support for mental health and wellbeing, particularly in the wake of the COVID-19 pandemic. 

Alongside my research, I'm also heavily involved in the widening participation (WP) agenda at the University of Manchester, having worked as a WP Fellow and tutor on the Manchester Access Programme (MAP) for the last 3 years. 

Education/Academic qualification

Master in Science, Marketing, University of Durham


Bachelor of Science in Psychology, Psychology, The University of Warwick


Research Beacons, Institutes and Platforms

  • Digital Futures


  • marketing
  • consumer behaviour
  • qualitative research methods
  • social marketing


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