Personal profile
Overview
I am a Lecturer in Marketing at Alliance Manchester Business School, where I aIso completed my PhD titled 'Democratising care: How young people practice and negotiate care in informal peer-to-peer support. I hold a Masters degree in Marketing from Durham University and an undergraduate degree in Psychology from the University of Warwick.
My current research uses netnography and visual methods to explore young peoples' social support for mental health and wellbeing, particularly in the wake of the COVID-19 pandemic.
Alongside my academic work, I'm also heavily involved in the widening participation (WP) agenda at the University of Manchester, having worked as a WP Fellow and tutor on the Manchester Access Programme (MAP) for the last 5 years.
Education/Academic qualification
Master in Science, Marketing, University of Durham
2016 → 2017
Bachelor of Science in Psychology, Psychology, The University of Warwick
2010 → 2013
Research Beacons, Institutes and Platforms
- Digital Futures
- Work and Equalities Institute
Keywords
- marketing
- consumer behaviour
- qualitative research methods
- social marketing
- marketing communications
- scholarship
Fingerprint
- 1 Similar Profiles
Research output
- 1 Article
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Let there be a “We”: introducing an ethics of collective academic care
The CRIS Collective, 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Downloads (Pure)