Personal profile


Chris Golding is a Lecturer in Innovation and Strategy at Alliance Manchester Business School, University of Manchester, UK. Chris researches how cognition and emotion affect the innovation and strategy processes of organizations, with a particular interest in the paradoxical effects of emotion.

Prior to joining Alliance Manchester Business School, Chris received his PhD in Mangement from Durham University Business School in 2021, where he was an ESRC-sponsored student. His thesis examined how fear can affect the pursuit of novel technology in incumbent organizations.


Units taught

BMAN 31731 - Advanced Strategic Management

BMAN 30022 - Strategy

Research interests

Behavioral Strategy

Managerial Cognition


Innovation Process

Strategy Process

Research Beacons, Institutes and Platforms

  • Manchester Institute of Innovation Research


  • Behavioral Strategy
  • Emotion
  • Cognition
  • Strategy Process
  • Innovation Process