Dr Claudia E Henninger is a Reader in Fashion Marketing Management and teaches a number of units at BSc and MSc level in the Department of Materials relating to fashion marketing, online marketing, consumer behaviour, and sustainability.  Claudia gained her PhD from the University of Sheffield in 2015, which focused on ‘Corporate Identity in the Context of the UK’s Green Slow-Fashion Industry and Micro-Organisations’. 

Her research interest is in sustainability, the circular economy, and more specifically collaborative consumption, in the context of the fashion industry. Her work has been published in the European Journal of Marketing, the Journal of Fashion Marketing & Management, and the International Journal of Management Review, and she has edited a variety of books on sustainable fashion, including “Sustainability in Fashion – A Cradle to Upcycle Approach”. Claudia is further the Chair of the Academy of Marketing’s SIG Sustainability.    

• Design Fashion Business

Claudia’s research interests centre on sustainability within the fashion industry. Her most recent projects focus on the circular economy by investigating disruptive innovations from a business model perspective and consumer insights. In collaboration with colleagues she approaches the circular economy from both technical and a social science side.