Research output per year
Research output per year
Personal profile
Overview
Darya Badiei Khorsand is a PhD researcher in Fashion Management and Marketing. Her research interests include the use of Next-generation materials in the luxury fashion sector to reduce the industry’s negative environmental impact, and consumer behaviour within this realm. Her research also delves into topics such as greenwashing, fashion marketing, and communications.
Darya has published several articles about the intersection of fashion, sustainability and technology in industry publications and has presented her research at multiple universities and international conferences.
Moreover, she has several years of experience working in digital and influencer marketing, advertising and e-commerce in the fashion industry.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, The University of Manchester
External positions
Reviewer, Journal of Fashion Marketing and Management
Keywords
- Marketing
- Consumer Behaviour
- Sustainability
- Luxury
- Fashion
- E-commerce
Fingerprint
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Research output
- 1 Chapter
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Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing
Badiei Khorsand, D., Wang, X., Ryding, D. & Vignali, G., 30 Jul 2023, The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Brandstrup, M., Dana, L.-P., Ryding, D., Vignali, G. & Caratù, M. (eds.). Cham: Springer Nature Switzerland AG, p. 81–107 27 p. (Springer Texts in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review