Emma Banister


Personal profile


Emma joined Manchester Business School in November 2010 from Lancaster University Management School where she worked for seven years. Prior to this, she was a consumer behaviour lecturer in the Textiles Department, UMIST for three years.
She has an MSc and PhD from UMIST (Manchester School of Management) where she was also a Research Assistant. Emma’s past employment includes a spell as a research analyst for Euromonitor, and her undergraduate degree was in Politics and History.
Emma works part time on a 60% contract.

Research interests

Emma is a Professor of Consumption and Society in the Marketing Group. Her research falls into the sub-disciplinary poles of Transformative Consumer Research (consumer research with the potential for societal impact) and Consumer Culture Theory (whereby consumption is explored from a social and cultural point of view).

She is currently co-investigator on a BA/Leverhulme project 'Exploring the transition to fatherhood: Shared Parental Leave and the experiences of new fathers' (with Ben Kerrane, Lancaster University Management School). She is also principle investigator on a research into practice project funded by ESRC IAA, partnered with Working Families and the Fatherhood Institute, and focused on the development of a video casebook which raises awareness of SPL and families' experiences (see www.workingfamilies.org.uk/shared-parental-leave-videos). 

See more about this work on our project website http://www.research.mbs.ac.uk/makingroomfordad/ or follow us on Twitter @RoomForDad

In addition to her major focus on families, fathers and gender equality, Emma is also engaged in research in the following areas:

  • Motherhood and consumption (with Prof. Margaret Hogg, Lancaster University)
  • Alcohol consumption, with a particular focus on young adult non-drinkers (with Prof. Maria Piacentini, Lancaster University and Dr Anthony Grimes, Manchester)
  • Consumption experiences of army spouses (with Dr Helen Bruce, Lancaster University).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

External positions

External examiner, (courses & programmes in marketing subject area), University of Edinburgh

1 Aug 20211 Oct 2025

Advisory Board member, Working Families


External Examiner, Undergraduate Kaplan programme, Royal Holloway, University of London

1 Sept 20152019

Research Beacons, Institutes and Platforms

  • Global inequalities
  • Digital Futures
  • Work and Equalities Institute


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Collaborations and top research areas from the last five years

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