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Gary Davies


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Personal profile


Gary Davies is an Emeritus Professor of Strategy at MBS. He joined MBS from Templeton College, University of Oxford in 1992. Before entering an academic career in 1975, he had commercial experience with British Aluminium and the Mars (now Master Foods) Group. He works as a freelance consultant in strategic analysis and corporate reputation.

Research interests

Gary teaches strategy, corporate reputation, marketing strategy and crisis management.

His current research interests focus on reputation management, branding, employer branding and spillover effects from corporate to product branding.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production


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Collaborations and top research areas from the last five years

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