Gary Davies

Search results

• 2024

  A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures

  Rojas-Méndez, J. I. & Davies, G., 23 Feb 2024, In: Marketing Intelligence and Planning. 42, 2, p. 329-345 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Social Desirability 100%
  • Social Desirability Bias 100%
  • Ethical Issue 100%
  • Projective Technique 20%
  • Collectivism 10%
  30 Downloads (Pure)
• 2023

  Promoting Country Image and Tourism in New or Underdeveloped Markets

  Rojas-Méndez, J. I. & Davies, G., 31 Mar 2023, (E-pub ahead of print) In: Journal of Travel Research.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Model Theory 100%
  • Collectivism 50%

• When pretesting corporate social responsibility advertising can mislead: feelings vs attitudes

  Han, J. H., Grimes, A. & Davies, G., 23 Nov 2023, In: Corporate Communications. 28, 6, p. 924-942 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Social Responsibility 100%
  • Practitioners 12%
  • Negative Emotion 12%
  • Positive Emotion 12%
• 2022

  The primacy of corporate brand trust for new market entrants

  Mal, C. I. & Davies, G., 28 Jun 2022, In: Journal of Product and Brand Management.

  Research output: Contribution to journal › Article › peer-review

  • Brand Name 100%
  • Perceived Risk 100%
  • Brand Architecture 100%

• The Virtuous Circle of Internal Corporate Reputation and Financial Performance

  Martínez-León, I. M., Olmedo-Cifuentes, I. & Davies, G., 11 Mar 2022, In: Corporate Reputation Review.

  Research output: Contribution to journal › Article › peer-review

  • Corporate Reputation 100%
  • Senior Manager 100%
  • Managers 50%
  • Job Performance 50%
  • Firm Performance 50%
• 2021

  Beatles vs. BTS: Brand marketing of the Pop Groups

  Gu Suh, Y., Davies, G. & Burnasheva, R., 30 Jun 2021, In: Journal of Korea Culture Industry. 21, 2, p. 29-39 11 p.

  Research output: Contribution to journal › Article › peer-review

  • Groups 100%
  • Marketing 100%
  • Example 50%
  • Time 50%

• Perceptions of large Korean corporations from a social cognition perspective

  Suh, Y., Davies, G. & Burnasheva, R., 15 Oct 2021, In: Asia Pacific Business Review.

  Research output: Contribution to journal › Article › peer-review

  • Congruence 100%
  • Social Cognition 100%
• 2020

  Investor regret, share performance and the role of corporate agreeableness

  Vohra, S. & Davies, G., 1 Mar 2020, In: Journal of Business Research. p. 306-315 10 p.

  Research output: Contribution to journal › Article › peer-review

  • Investors 100%
  • Decision-Making 100%
  • Corporate Social Responsibility 40%

• Recency effects in the buffering of negative news by corporate social responsibility advertising

  Han, J. H., Davies, G. & Grimes, A., 18 Sept 2020, In: Corporate Communications.

  Research output: Contribution to journal › Article › peer-review
• 2019

  Explaining the mixed outcomes from hosting major sporting events in promoting tourism

  Davies, G., Rojas-Méndez, J. I., Jamsawang, J., Sandoval Duque, J. L. & M.Pipoli, G., 1 Oct 2019, In: Tourism Management. p. 300-309 10 p.

  Research output: Contribution to journal › Article › peer-review

  • Brazil 100%
  • Openness to Experience 100%
• 2018

  Brand personality: theory and dimensionality

  Davies, G., Rojas-Méndez, J. I., Whelan, S., Mete, M. & Loo, T., 2018, In: Journal of Product and Brand Management. 27, 2, p. 115-127 13 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Brand Personality 100%
  908 Downloads (Pure)

• Through the looking glass: The factors that influence consumer trust and distrust in brands

  Mal, C. I., Davies, G. & Diers-Lawson, A., 1 Dec 2018, In: Psychology & Marketing. 35, 12, p. 936-947 12 p.

  Research output: Contribution to journal › Article › peer-review

  • Glass 100%
  • Trust 100%
  • Influence 100%
  • Consumers 100%
  • Brand 100%

• When Employer Brand Image Aids Employee Satisfaction and Engagement

  Davies, G., Mete, M. & Whelan, S., 2018, In: Journal of Organizational Effectiveness: People and Performance.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Employee Engagement 100%
  • Employee Satisfaction 100%
  • Brand Image 100%
  • Research Implication 100%
  • Gender Role 100%
  132 Downloads (Pure)
• 2017

  Time Pressure and Time Planning in Explaining Advertising Avoidance Behaviour

  Rojas-Méndez, J. I. & Davies, G., 2017, In: Journal of Promotion Management.

  Research output: Contribution to journal › Article › peer-review

  • Time Allocation 100%
  • Time Planning 100%
  • Avoidance Behavior 100%
  • Avoidance Response 100%
  • Planning Time 100%
• 2016

  Corporate Misconduct and the Loss of Trust

  Davies, G. & Olmedo-Cifuentes, I., Jul 2016, In: European Journal of Marketing. 50, 7/8

  Research output: Contribution to journal › Article › peer-review
• 2015

  Cultural Appropriation and the Country of Origin Effect

  Suh, J., Hur, J. & Davies, G., Nov 2015, In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review
• 2014

  Managing Internal Stakeholders views of Corporate Reputation

  Cifuentes, I. O., Martinez, I. & Davies, G., 2014, In: Service Business. 8, 1, p. 83-111

  Research output: Contribution to journal › Article › peer-review
• 2012

  Employee as symbol: Stereotypical age effects on corporate brand associations

  Davies, G. & Chun, R., May 2012, In: European Journal of Marketing. 46, 5, p. 663-683 20 p.

  Research output: Contribution to journal › Article › peer-review

  • Stereotypes 100%
  • Stereotyping 100%
  • Discrimination 50%
  • Brand Personality 50%
• 2010

  Business to business branding: External and internal satisfiers and the role of training quality

  Roper, S. & Davies, G., 2010, In: European Journal of Marketing. 44, 5, p. 567-590 23 p.

  Research output: Contribution to journal › Article › peer-review

  • Brand Image 100%
  • Brand Personality 100%
  • Business-to-Business Marketing 66%
  • Brand Architecture 66%

• Gifts and Gifting

  Davies, G., Whelan, S., Foley, A. & Walsh, M., Dec 2010, In: International Journal of Management Reviews. 12, 4, p. 413-434 21 p.

  Research output: Contribution to journal › Article › peer-review

  • Gift 100%
  • Social Exchange Theory 100%
  • Volunteering 100%
  • Underpinning 100%
  • Relational 75%

• Public sector corporate branding and customer orientation

  Whelan, S., Davies, G., Walsh, M. & Bourke, R., Nov 2010, In: Journal of Business Research. 63, 11, p. 1164-1171 7 p.

  Research output: Contribution to journal › Article › peer-review

  • Public Sector 100%
  • Customer-Orientation 100%
  • Brand Personality 60%
  • Private Sector 40%
  • Public Utilities 20%

• Reputation Gaps and the performance of service organizations

  Davies, G., Chun, R. & Kamins, M. A., May 2010, In: Strategic Management Journal. 31, 5, p. 530-546 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Sales 100%
  • Corporate Reputation 100%
  • Business Service 33%
  • Assimilation-Contrast Theory 33%

• The effect of merger on employee views of corporate reputation: Time and space dependent theory

  Chun, R. & Davies, G., Jul 2010, In: Industrial Marketing Management. 39, 5, p. 721-727 6 p.

  Research output: Contribution to journal › Article › peer-review

  • Empathy 100%
  • Conscientiousness 33%
  • Time Factor 33%
  • Emotional Response 33%

• The reputation of the party leader and of the party being led

  Davies, G. & Mian, T., 2010, In: European Journal of Marketing. 44, 3-4, p. 331-350 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Brand Personality 100%
  • Elections 100%
  • Voting Behavior 100%
  • Brand Image 100%
• 2009

  Employee Happiness isn't enough for customers

  Chun, R. & Davies, G., 2009, In: Harvard Business Review. April, p. 9

  Research output: Contribution to journal › Article › peer-review

• Universal differences in advertising avoidance behavior: A cross-cultural study

  Rojas-Méndez, J. I., Davies, G. & Madran, C., Oct 2009, In: Journal of Business Research. 62, 10, p. 947-954 7 p.

  Research output: Contribution to journal › Article › peer-review

  • TV 100%
  • Avoidance Behavior 100%
  • Family Size 100%
  • UK 100%
  • Chile 100%
• 2008

  Employer branding and its influence on managers

  Davies, G., 2008, In: European Journal of Marketing. 42, 5-6, p. 667-681 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Company 100%
  • Brand Personality 100%
  • Enterprises 100%
  • HR Marketing 100%
  • Agreeableness 100%

• The attractiveness and connectedness of ruthless brands: The role of trust

  Power, J., Whelan, S. & Davies, G., 2008, In: European Journal of Marketing. 42, 5-6, p. 586-602 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Brand Architecture 100%
  • Connectedness 100%
  • Brand Image 50%
  • Market Leader 50%
  • Mixed-Methods 50%
• 2007

  A Comparative Study of the Corporate Reputation of Irish Versus British Retailers: lessons for retail brand practice

  Davies, G., G., [. & Susan, W., 2007, In: Irish Marketing Review. 19(1/2)

  Research output: Contribution to journal › Article › peer-review

• The corporate brand: dealing with multi-stakeholders.

  Roper, S. & Davies, G., 2007, In: Journal of Marketing Management. 1, 2, p. 75-90

  Research output: Contribution to journal › Article › peer-review

• To thine own staff be agreeable

  Davies, G. & Chun, R., Jun 2007, In: Harvard Business Review. 85, 6, p. 30-32 2 p.

  Research output: Contribution to journal › Article › peer-review
• 2006

  Branding China: The Ultimate Challenge in Reputation Management?

  Loo, T. & Davies, G., 2006, In: Corporate Reputation Review. 9, 3, p. 198-210 13 p.

  Research output: Contribution to journal › Article › peer-review

  • China 100%
  • Corporate Reputation 100%

• Profiling consumers of own brands and national brands using human personality

  Whelan, S. & Davies, G., Nov 2006, In: Journal of Retailing and Consumer Services. 13, 6, p. 393-402 9 p.

  Research output: Contribution to journal › Article › peer-review

  • Demographic Variable 100%
  • Correspondence Analysis 100%
  • Store Brand 100%
  • Personality Profile 100%
  • Market Segmentation 20%

• The influence of corporate character on customers and employees: Exploring similarities and differences

  Chun, R. & Davies, G., Apr 2006, In: Journal of the Academy of Marketing Science. 34, 2, p. 138-146 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Company 100%
  • Employee Satisfaction 100%
  • Enterprises 100%
  • Survey Analysis 50%
  • Retail Organization 50%
• 2005

  Avoiding television advertising: Some explanations from time allocation theory

  Rojas-Méndez, J. I. & Davies, G., Mar 2005, In: Journal of Advertising Research. 45, 1, p. 34-48 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Time Allocation 100%
  • Allocation Theory 100%
  • Television Advertising 100%
  • Time Use 100%
  • Survey Analysis 50%
• 2004

  A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation.

  Davies, G., Chun, R., Da Silva, R. V. & Roper, S., 2004, In: Corporate Reputation Review. 7, 2, p. 125-146

  Research output: Contribution to journal › Article › peer-review

• Price and Quality Competition Between Brands and Own Brands: a value systems perspective

  Davies, G. & Brito, E., 2004, In: European Journal of Marketing. 38(1/2)

  Research output: Contribution to journal › Article › peer-review

• Trust as a Mediator of Channel Power

  Davies, G., G., [. & Margarida, D., 2004, In: Journal of Marketing Channels. 11, 22, p. 77-102

  Research output: Contribution to journal › Article › peer-review
• 2003

  Testing the conflict-performance assumption in business-to-business relationships

  Duarte, M. & Davies, G., 1 Feb 2003, In: Industrial Marketing Management. 32, 2, p. 91-99 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Business Relationship 100%
  • Marketing Channel 100%
  • Business-to-Business Marketing 100%
  • Distribution Channel 100%
  • Empirical Research 50%

• The Use of Metaphor in the Exploration of the Brand Concept

  Chun, R. & Davies, G., 2003, In: Journal of Marketing Management. 19, 1/2, p. 45-72

  Research output: Contribution to journal › Article › peer-review

• The Use of Metaphor in the Exploration of the Brand Concept

  Davies, G., 1 Feb 2003, In: Journal of Marketing Management. p. 45-71 27 p.

  Research output: Contribution to journal › Article › peer-review
• 2002

  Assessing customer orientation in the context of buyer/supplier relationships using judgemental modelling

  Da Silva, R. V., Davies, G. & Naudé, P., 15 Apr 2002, In: Industrial Marketing Management. 31, 3, p. 241-252 12 p.

  Research output: Contribution to journal › Article › peer-review

  • Buyer-Supplier Relationship 100%
  • Customer-Orientation 100%
  • Relationship Marketing 100%
  • Decision Making 25%
  • Textiles 25%

• Assessing the influence of retail buyer variables on the buying decision-making process

  Da Silva, R. V., Davies, G. & Naude, P., 2002, In: European Journal of Marketing. 36(11/12)

  Research output: Contribution to journal › Article › peer-review

• A Time Attitude Scale for Cross Cultural Research

  Rojas-Méndez, J. I., Davies, G., Omer, O., Chetthamrongchai, P. & Madran, C., 2002, In: Journal of Global Marketing. 15, 3-4, p. 117-147 30 p.

  Research output: Contribution to journal › Article › peer-review

  • Attitude Scale 100%
  • Convergent Validity 100%
  • Time Perception 33%

• Gaps Between the Internal and External Perceptions of the Corporate Brand

  Chun, R. & Davies, G., 2002, In: Corporate Reputation Review. 5, 2/3, p. 144-158

  Research output: Contribution to journal › Article › peer-review

• Linking Atmosphere and Reputation in order to Measure Business to Business Relationships

  Roper, S., Davies, G. & Murphy, J., Jun 2002, In: Journal of Customer Behaviour. 1(2)

  Research output: Contribution to journal › Article › peer-review
• 2001

  As Marcas e o Varejo Numa Perspectiva de Corporate Reputation: o caso Portugues no Reino Unido

  Da Silva, R., Davies, G. & Teixeira, N., 2001, In: Revista de Administracao.

  Research output: Contribution to journal › Article › peer-review

• Country of Origin and Destination Effects in Buyer Decision-making: a relationship perspective

  Da Silva, R. V., Davies, G. & Naude, P., 2001, In: Journal of Business-to-Business Marketing. 8(3), p. 37-62

  Research output: Contribution to journal › Article › peer-review

• E-reputation: The role of mission and vision statements in positioning strategy

  Davies, G. & Chun, R., 1 May 2001, In: Journal of Brand Management. p. 315-333 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Mission Statement 100%
  • Vision Statement 100%
  • Content Analysis 100%
  • Writing 100%
  • Banks 50%

• E-Reputation and the Role of Mission and Vision Statements

  Chun, R. & Davies, G., 2001, In: Journal of Brand Management. 8, 4/5, p. 315-333

  Research output: Contribution to journal › Article › peer-review