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Gary Davies
Prof
Emeritus Professor
,
MSM General
https://orcid.org/0000-0003-3511-9178
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Research output
(128)
Press/Media
(2)
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(1)
Supervised Work
(7)
Supervised Work
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Student theses
7 results
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(descending)
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MEASURING BRAND IMAGE: PERSONIFICATION AND NON-PERSONIFICATION METHODS
Mete, M. (Author),
Davies, G.
(Supervisor),
1 Aug 2018
Student thesis
:
Phd
File
Consumer trust and distrust: understanding how they form and develop
Mal, C. (Author),
Davies, G.
(Supervisor) & Diers, A. (Supervisor),
1 Aug 2018
Student thesis
:
Phd
File
The effectiveness of Corporate Social Responsibility advertising as a buffer against negative publicity
Han, J. H. (Author),
Davies, G.
(Supervisor) & Grimes, A. (Supervisor),
31 Dec 2014
Student thesis
:
Phd
File
Anti-Essentialist MarketingAn Alternative View of Consumers' Identity'
Dekel, O. (Author),
Davies, G.
(Supervisor) & Newholm, T. (Supervisor),
1 Aug 2014
Student thesis
:
Phd
File
REPUTATION OF MALAYSIAN CAR BRANDS: COMPARING VIEWS OF CUSTOMERS AND DEALERS
Ismail, Z. (Author), Chun, R. (Supervisor) &
Davies, G.
(Supervisor),
1 Aug 2012
Student thesis
:
Phd
File
Employee Views of Corporate Reputation and the Influence of the Psychological Contract
Xu, T. (Author),
Davies, G.
(Supervisor),
1 Aug 2012
Student thesis
:
Phd
File
Antecedents and Outcomes of Organisational Virtues
Martin-Moreno, J. F. (Author),
Davies, G.
(Supervisor) & Chun, R. (Supervisor),
1 Jan 1824
Student thesis
:
Phd
File