Research output per year
Research output per year
Personal profile
Overview
Dr Georgios S. Bekos is a Lecturer in Marketing at Alliance Manchester Business School. He holds an integrated master's in Production Engineering & Management, an MSc in International Business & Management, and a PhD in Business & Management (marketing focused). His primary research interests include marketing strategy, strategic change, organisational resources and capabilities, strategic decision-making, and strategy implementation and control.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Metaverse adoption for competitive edge: The role of implementation capability & willingness to change
Bekos, G., Chari, S., Marikyan, D. & Papagiannidis, S., 1 Feb 2025, In: Decision Support Systems. 189, 114385.Research output: Contribution to journal › Article › peer-review
Open Access -
Organizational agility and firm performance: The role of architectural marketing capabilities
Bekos, G., Jaakkola, M. & Chari, S., 1 Feb 2025, In: Industrial Marketing Management. 125, p. 239-253Research output: Contribution to journal › Article › peer-review
Open Access -
Upper Echelons Theory: A review
Bekos, G. & Chari, S., 2023, TheoryHub Book.Research output: Chapter in Book/Conference proceeding › Chapter › peer-review