Personal profile
Overview
Dr Georgios S. Bekos is a Lecturer in Marketing at Alliance Manchester Business School. He holds an integrated master's in Production Engineering & Management, an MSc in International Business & Management, and a PhD in Business & Management (marketing focused). His primary research interests include marketing strategy, strategic change, organisational resources and capabilities, strategic decision-making, and strategy implementation and control.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 8 Decent Work and Economic Growth
-
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Metaverse adoption for competitive edge: The role of implementation capability & willingness to change
Bekos, G., Chari, S., Marikyan, D. & Papagiannidis, S., 1 Feb 2025, In: Decision Support Systems. 189, 114385.Research output: Contribution to journal › Article › peer-review
Open Access -
Organizational agility and firm performance: The role of architectural marketing capabilities
Bekos, G., Jaakkola, M. & Chari, S., 1 Feb 2025, In: Industrial Marketing Management. 125, p. 239-253Research output: Contribution to journal › Article › peer-review
Open Access -
Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation
Bekos, G. S., Chari, S., Jaakkola, M. & Evanschitzky, H., 2 Apr 2025, In: Journal of Marketing. 23 p.Research output: Contribution to journal › Article › peer-review
Open Access71 Downloads (Pure) -
Upper Echelons Theory: A review
Bekos, G. & Chari, S., 2023, TheoryHub Book.Research output: Chapter in Book/Conference proceeding › Chapter › peer-review
Thesis
-
CONCEPTUALIZING AND MEASURING THE STRATEGIC CHANGE CAPABILITY OF MARKETING ORGANIZATIONS
Bekos, G. (Author), Chari, S. (Main Supervisor), Jaakkola, M. (Co Supervisor) & Evanschitzky, H. (Co Supervisor), 27 Nov 2023Student thesis: Phd
File