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SAFE Futures Research Group

Dr. Gianpaolo Vignali and Dr. Daniella Ryding co-lead the research group known as The SAFE Futures at The University of Manchester. Within this group, they oversee the supervision of 11 PhD students and offer extensive support for their professional development. The team has implemented a dedicated training program that spans from the first year of the students' enrollment until their graduation. This comprehensive program aims to provide the necessary guidance and resources to nurture the students' growth and success in their academic journey.

Virtual Influencers
Digital Marketing
Metaverse
Technology enhanced Store atmospherics
Social Sustainability and EDI

Personal profile

Overview

Gianpaolo is currently co-leading The SAFE Futures (Sustainable Approaches in Fashion Entrepreneurship) initiative within the Department of Materials at The University of Manchester.

 

After graduating from UMIST with a degree in Mathematics, Gianpaolo pursued further education and completed a Masters in Strategic Management. He began his professional journey as a part-time Lecturer and Researcher at Manchester Metropolitan University, focusing primarily on the field of Retail. Eventually, he transitioned into a full-time position within the Retail department at Leeds Metropolitan University.

 

Following that, Gianpaolo took on the role of Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University. During this time, he successfully completed his PhD and subsequently joined The University of Manchester. At The University of Manchester, he became a faculty member of the School of Materials, actively contributing to both undergraduate and postgraduate programs.

 

Gianpaolo's notable contributions to academia encompass the publication of over 70 papers and books in the realm of Marketing and Management. Additionally, he has established himself as a distinguished presenter at various international conferences.

 

Moreover, Gianpaolo has held significant positions such as the Director of Teaching and Learning, where he led two courses to achieve 100% satisfaction in the National Student Survey (NSS). He has also served as the Academic Lead for the largest UK Higher Education capital expenditure program, which involved approximately £450 million, dedicated to creating a new home for Engineering and Materials at The University of Manchester.

Research interests

Strategy, Marketing, Consumer Behaviour and Luxury contextualised in Fashion.  Body Scanning.

Current MPhil/PhD projects include:

Virtual Influencers
Digital Marketing
Metaverse
Technology enhanced Store atmospherics
Social Sustainability and EDI

If you would like to book a 3D body scan please folloew the link - https://bodyscanningnorthwest.wordpress.com/book-a-scan/

My group

SAFE (Sustainable Approaches in Fashion Entrepreneurship) Futures Research Group

Fashion Business and Technology - Management and Marketing

Overview

Dr. Gianpaolo Vignali and Dr. Daniella Ryding co-lead the research group known as The SAFE Futures at The University of Manchester. Within this group, they oversee the supervision of 11 PhD students and offer extensive support for their professional development. The team has implemented a dedicated training program that spans from the first year of the students' enrollment until their graduation. This comprehensive program aims to provide the necessary guidance and resources to nurture the students' growth and success in their academic journey.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

External positions

PhD supervisor, The University of Gloucestershire

2012 → …

Visiting Professor, University of Vitez

2012 → …

Research Beacons, Institutes and Platforms

  • Digital Futures
  • Global inequalities
  • Sustainable Futures

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