Research output per year
Research output per year
Personal profile
Overview
Gianpaolo is a graduate from UMIST with his first degree in Mathematics. Later adding a Masters in Strategic Management his career first started as a part-time Lecturer and Researcher at Manchester Metropolitan University before moving to full-time employment in the department of Retail at Leeds
Metropolitan University. He then became the Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University until he achieved his PhD and moved to Manchester University working in the School of Materials where he delivers on both undergraduate and post graduate programmes.
He has written over 40 papers and books in the field of Marketing and Management and presented at numerous international conferences. His current research focusses on the case study technique in the service sector which coincided with his PhD programme of study.
Research interests
Strategy, Marketing, Consumer Behaviour and Luxury contextualised in Fashion. Body Scanning.
Current MPhil/PhD projects include:
*Likehood of purchase based on body shape and size
*The feasability of the use of using 3D-Body scanning in a retail environment
*Concept stores and their characteristics
If you would like to book a 3D body scan please folloew the link - https://bodyscanningnorthwest.wordpress.com/book-a-scan/
My group
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research Beacons, Institutes and Platforms
- Digital Futures
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Dive into the research topics where Gianpaolo Vignali is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing
Zeng, N., Jiang, L., Vignali, G. & Ryding, D., 26 Jan 2023, The Palgrave Handbook of Interactive Marketing . Lu Wang, C. (ed.). Cham: Palgrave Macmillan, p. 785-805 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
Caratù, M., Ryding, D., Li, E. & Vignali, G., 21 Mar 2023, In: International Journal of Technology Transfer and Commercialisation. 20, 1, p. 32-62 30 p.Research output: Contribution to journal › Article › peer-review
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Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse
Idrees, S., Vignali, G. & Gill, S., 26 Jan 2023, The Palgrave Handbook of Interactive Marketing. Lu Wang, C. (ed.). Cham: Palgrave Macmillan, p. 329-351 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Investigating how online fashion product page design affects the consumer's clothing fit appraisal
Chrimes, C., Boardman, R., Vignali, G. & Mccormick, H., Aug 2022, In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
Open Access -
Investigating The Impact of Body Shape on Garment Fit
Chrimes, C., Boardman, R., Mccormick, H. & Vignali, G., 12 Oct 2022, (Accepted/In press) In: Journal of Fashion Marketing and Management.Research output: Contribution to journal › Article › peer-review
Prizes
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DRES ME - Data science to Recycle textiles for Environmental Sustainability - Manchester Engagement Study
Sampaio, Sandra (Recipient), Gallego Schmid, Alejandro (Recipient), Henninger, Claudia (Recipient), Jones, Celina (Recipient), Vignali, Gianpaolo (Recipient), Yan, Songyi (Recipient) & Thomas, Bernie (Recipient), 27 Jan 2022
Prize: Prize (including medals and awards)
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