Gianpaolo Vignali


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Personal profile


Gianpaolo is a graduate from UMIST with his first degree in Mathematics.  Later adding a Masters in Strategic Management his career first started as a part-time Lecturer and Researcher at Manchester Metropolitan University before moving to full-time employment in the department of Retail at Leeds 

Metropolitan University.  He then became the Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University until he achieved his PhD and moved to Manchester University working in the School of Materials where he delivers on both undergraduate and post graduate programmes.

He has written over 40 papers and books in the field of Marketing and Management and presented at numerous international conferences.   His current research focusses on the case study technique in the service sector which coincided with his PhD programme of study.

Research interests

Strategy, Marketing, Consumer Behaviour and Luxury contextualised in Fashion.  Body Scanning.

Current MPhil/PhD projects include:

*Likehood of purchase based on body shape and size

*The feasability of the use of using 3D-Body scanning in a retail environment

*Concept stores and their characteristics

If you would like to book a 3D body scan please folloew the link -

My group

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Research Beacons, Institutes and Platforms

  • Digital Futures


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