Hai-Anh Tran

Hai-Anh Tran


If you made any changes in Pure these will be visible here soon.

Personal profile


Hai-Anh Tran is an Assistant Professor of Marketing at Alliance Manchester Business School (AMBS). Her research lies in the areas of consumer psychology, specifically consumer's reactions to service failure/recovery and the expression of consumer's emotion and cognitive process in narratives (e.g., electronic word of mouth). She is also interested in brand communication and corporate social responsibility

Prior to joining AMBS, Hai-Anh was an Assistant Professor of Marketing at Aston University. She holds a Ph.D. in Marketing from University of East Anglia. Hai-Anh has published in internationally recognised journals such as European Journal of Marketing, Psychology & Marketing and Tourism Management. Her research has received external funding from the Association for Consumer Research, British Academy, and Regional Studies Association.  


  • marketing communication, consumer psychology, service marketing, brand management


Dive into the research topics where Hai-Anh Tran is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or