Hai-Anh Tran

Hai-Anh Tran

Dr

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Personal profile

Overview

Hai-Anh Tran is an Assistant Professor of Marketing at Alliance Manchester Business School (AMBS). Her research lies in the areas of consumer psychology, specifically consumer's reactions to service failure/recovery and the expression of consumer's emotion and cognitive process in narratives (e.g., electronic word of mouth). She is also interested in brand communication and corporate social responsibility

Prior to joining AMBS, Hai-Anh was an Assistant Professor of Marketing at Aston University. She holds a Ph.D. in Marketing from University of East Anglia. Hai-Anh has published in internationally recognised journals such as European Journal of Marketing, Psychology & Marketing and Tourism Management. Her research has received external funding from the Association for Consumer Research, British Academy, and Regional Studies Association.  

Keywords

  • marketing communication, consumer psychology, service marketing, brand management

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