Hai-Anh Tran

Hai-Anh Tran

Dr

Accepting PhD Students

Personal profile

Overview

Hai-Anh Tran is an Associate Professor (Senior Lecturer) in Marketing at Alliance Manchester Business School (AMBS). Her research focuses on digital marketing and marketing communication, particularly on the design of marketing communications in digital channels and how the communication of firms, CEOs, or consumers influences stakeholders and firm performance. She is also interested in topics related to corporate social responsibility and consumer psychology.

Hai-Anh earned her PhD in Marketing from the University of East Anglia, UK, in 2020. Her research has been published in leading journals such as the Journal of the Academy of Marketing Science (ABS4*/FT50) and the Journal of Business Venturing (ABS4*/FT50), among other journals.

Her research has received external funding from the Association for Consumer Research, the British Academy, Research England, and the Regional Studies Association.  

PhD Supervision 

I welcome PhD applications that align with my research interests:

  • Strong quantitative analysis skills, particularly in text mining, natural language processing, panel data analysis, and experimental studies.
  • Research areas: Digital marketing, marketing analytics, green marketing, and consumer psychology.

If you are interested in doing a PhD with me, please send me your research proposal along with your CV.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

Keywords

  • marketing communication, digital marketing, text mining, consumer pyschology

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