Hai-Anh Tran is an Associate Professor (Senior Lecturer) in Marketing at Alliance Manchester Business School (AMBS). Her research focuses on digital marketing and marketing communication, particularly on the design of marketing communications in digital channels and how the communication of firms, CEOs, or consumers influences stakeholders and firm performance. She is also interested in topics related to corporate social responsibility and consumer psychology.

Hai-Anh earned her PhD in Marketing from the University of East Anglia, UK, in 2020. Her research has been published in leading journals such as the Journal of the Academy of Marketing Science (ABS4*/FT50) and the Journal of Business Venturing (ABS4*/FT50), among other journals.

Her research has received external funding from the Association for Consumer Research, the British Academy, Research England, and the Regional Studies Association.  

PhD Supervision 

I welcome PhD applications that align with my research interests:

• Strong quantitative analysis skills, particularly in text mining, natural language processing, panel data analysis, and experimental studies.
• Research areas: Digital marketing, marketing analytics, green marketing, and consumer psychology.

If you are interested in doing a PhD with me, please send me your research proposal along with your CV.