Heiner Evanschitzky

Heiner Evanschitzky


Personal profile


Heiner Evanschitzky is Professor and Chair of Marketing at Alliance Manchester Business School, University of Manchester (UK). Heiner received his PhD and Habilitation from the University of Muenster (Germany). He held visiting positions in Switzerland, France, Australia and the US.

Heiner's research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Retail Marketing/Management where he investigates technology in retailing, customer inspiration & store atmospherics, customer participation, relationship marketing, and profit chain models.

Heiner's work has been published in leading journals such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. Heiner currently serves as Associate Editor for the British Journal of Management.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Areas of expertise

  • H Social Sciences (General)
  • Marketing
  • Retailing


  • marketing
  • retailing


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Collaborations and top research areas from the last five years

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