Heiner Evanschitzky

Search results

• 2024

  Using affective content to promote high-involvement services on social media

  Tran, H., Farrell, A., Evanschitzky, H., Nguyen, B. & Ackfeldt, A., 1 Jun 2024, In: Journal of Business Research. 179, 13 p., 114676.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Affective Expression 100%
  • Signal Content 100%
• 2023

  Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes

  Barhorst, J., McLean, G., Krey, N., Javornik, A. & Evanschitzky, H., 1 Sept 2023, In: Journal of Business Research. 164, 15 p., 113886.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Travel Time 100%
  • Brand Equity 25%
  36 Downloads (Pure)
• 2022

  Hybrid Offerings Sales Capability: Conceptualization, Scale Development and Validation

  Schaarschmidt, M., Walsh, G. & Evanschitzky, H., Jul 2022, In: British Journal of Management. 33, 3, p. 1560-1583 24 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Scale Development 100%
  • Sales 100%
  • Business-to-Business 50%
  • Small and Medium Enterprise 50%
  • Related Antecedent 50%

• Strengthening the satisfaction loyalty link: the role of relational switching costs

  Evanschitzky, H., Stan, V. & Nagengast, L., 1 Jun 2022, In: Marketing Letters. 33, 2, p. 293-310 18 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Switching Behaviour 100%
  • Brand Loyalty 22%
• 2021

  Control mechanisms, management orientations, and the creativity of service employees: Symmetric and asymmetric modeling

  Coelho, F., Evanschitzky, H., Sousa, C., Olya, H. & Taheri, B., Aug 2021, In: Journal of Business Research. 132, p. 753-764 12 p.

  Research output: Contribution to journal › Article › peer-review
• 2020

  Consumer relationship fading

  Evanschitzky, H., Ramaseshan, B., Brady, M. K., Rabbanee, F. K., Brock, C. & Pokorska‐Zare, J., 1 Jun 2020, In: Psychology & Marketing.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  99 Downloads (Pure)

• Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size

  Boulay, J., Caemmerer, B., Evanschitzky, H. & Duniach, K., 1 May 2020, In: Journal of Business Research. 113, p. 49-58 10 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Sales 100%
  • Resource Based View 100%
  • Transaction Cost Economics 100%
  45 Downloads (Pure)

• Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction

  Weller, I., Süß, J., Evanschitzky, H. & Wangenheim, F. V., 1 Nov 2020, In: Journal of Management. 46, 8, p. 1469-1497 29 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • High Performance Work Systems 100%
  • Transformational Leadership 100%
  • Human Resources System 66%
  • Job Satisfaction 33%
  • Panel Data 33%
• 2019

  Retail format selection in on-the-go shopping situations

  Benoit, S., Evanschitzky, H. & Teller, C., 1 Jul 2019, In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Price Level 100%
  • Consumer Affect 100%
  • Utility Theory 100%
  • Psychology 100%
  • Experience Goods 100%
• 2018

  Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation

  Schaarschmidt, M., Walsh, G. & Evanschitzky, H., 1 Feb 2018, In: Journal of Service Research.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Service Innovation 100%
  • Innovation Research 16%
  • Information Technology 16%
  • Resource Mobilization 16%

• Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect

  Logkizidou, M., Bottomley, P., Angell, R. & Evanschitzky, H., 7 Dec 2018, In: Journal of Retailing. 95, 1, p. 67-82

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Spillover Effect 100%
• 2017

  Antecedents of peripheral services cross-buying behavior

  Evanschitzky, H., Malhotra, N., Wangenheim, F. V. & Lemon, K. N., 1 May 2017, In: Journal of Retailing and Consumer Services. 36, p. 218-224 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Buying Behavior 100%
  • Social Benefit 100%
  • Value Perception 50%

• Customer inspiration: Conceptualization, scale development, and validation

  Bottger, T., Rudolph, T., Evanschitzky, H. & Pfrang, T., 1 Nov 2017, In: Journal of Marketing. 81, 6, p. 0

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Scale Development 100%
  • Predictive Validity 100%
  • Customer Loyalty 50%
  • Exploratory Behavior 50%

• Mood regulation, customer participation, and customer value creation in hospitality services

  Taheri, B., Coelho, F. J., Sousa, C. M. P. & Evanschitzky, H., 11 Dec 2017, In: International Journal of Contemporary Hospitality Management.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Legislation 100%
  • Hospitality 100%
  • Mood 100%
  • Value Creation 100%
  • Customer Value 100%
• 2016

  Growth, uniformity, local responsiveness, and system-wide adaptation in multiunit franchising

  Boulay, J., Caemmerer, B., Evanschitzky, H. & Duniach, K., 1 Oct 2016, In: Journal of Small Business Management.

  Research output: Contribution to journal › Article › peer-review

  • Resource-Based View 100%
  • Management Chain 100%

• Securing business-to-business relationships: the impact of switching costs

  Blut, M., Evanschitzky, H., Backhaus, C., Rudd, J. & Marck, M., Jan 2016, In: Industrial Marketing Management.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Business Relationship 100%
  • Buying Behavior 100%
  • Business-to-Business Marketing 100%
  • Switching Behaviour 100%
  • Theory Development 50%

• Service Productivity: What Stops Service Firms from Measuring It?

  Walsh, G., Walgenbach, P., Evanschitzky, H. & Schaarschmidt, M., 2 Jan 2016, In: Journal of Organisational Transformation and Social Change. 13, 1, p. 5-25 21 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Authors 100%
  • Metrology 100%
  • Organizational Transformation 100%
  • Customer Integration 100%

• The franchise dilemma: entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance

  Evanschitzky, H., Caemmerer, B. & Backhaus, C., Jan 2016, In: Journal of Small Business Management.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Opportunism 100%

• The influence of organizational and national culture on new product performance

  Eisend, M., Evanschitzky, H. & Gilliland, D. I., 5 May 2016, In: Journal of Product Innovation Management. 33, 3, p. 260-276

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • National Cultures 100%
  • Culture of Work 100%
  • Congruency 66%
  • Meta-Analysis 33%
  • Clans 16%

• The relative advantage of marketing over technological capabilities in influencing new product performance: the moderating role of country institutions

  Eisend, M., Evanschitzky, H. & Calantone, R. J., 1 Mar 2016, In: Journal of International Marketing.

  Research output: Contribution to journal › Article › peer-review

  • Institutional Context 100%
  • Rule of Law 50%
  • Data Analytics 50%
  • Self-Expression 50%
• 2015

  Consumer trial, continuous use, and economic benefits of a retail service innovation: the case of the personal shopping assistant

  Evanschitzky, H., Iyer, G. R., Pillai, K. G., Kenning, P. & Schu¨tte, R., 2015, In: Journal of Product Innovation Management. 32, 3, p. 459-475 17 p.

  Research output: Contribution to journal › Article › peer-review
• 2014

  Hedonic shopping motivations in collectivistic and individualistic consumer cultures

  Evanschitzky, H., Emrich, O., Sangtani, V., Ackfeldt, A.-L., Reynolds, K. E. & Arnold, M. J., 13 Apr 2014, In: International Journal of Research in Marketing.

  Research output: Contribution to journal › Article › peer-review

• New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link

  Nagengast, L., Evanschitzky, H., Blut, M. & Rudolph, T., Sept 2014, In: Journal of Retailing. 90, 3, p. 408-427 20 p.

  Research output: Contribution to journal › Article › peer-review

  • Switching Behaviour 100%
  • Prospect Theory 100%
  • Specific Industry 12%

• Spillover effects of service failures in coalition loyalty programs: the buffering effect of special treatment benefits

  Schumann, J. H., Wünderlich, N. V. & Evanschitzky, H., Mar 2014, In: Journal of Retailing. 90, 1, p. 111-118 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Spillover Effect 100%
  • Loyalty Program 100%
  • Customer Loyalty 100%
  • Customer Retention 33%

• The impact of service characteristics on the switching costs-customer loyalty link

  Blut, M., Beatty, S. E., Evanschitzky, H. & Brock, C., Jun 2014, In: Journal of Retailing. 90, 2, p. 275-290 16 p.

  Research output: Contribution to journal › Article › peer-review
• 2013

  Research with in-built replications: comment and further suggestions for replication research

  Evanschitzky, H. & Armstrong, J. S., Sept 2013, In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review

• Satisfaction with complaint handling: a replication study on its determinants in a business-to-business context

  Brock, C., Blut, M., Evanschitzky, H. & Kenning, P., Sept 2013, In: International Journal of Research in Marketing. 30, 3, p. 319-322 4 p.

  Research output: Contribution to journal › Article › peer-review
• 2012

  Consequences of customer loyalty to the loyalty program and to the company

  Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Backhaus, C., Richelsen, V. & Blut, M., 26 Jul 2012, In: Journal of the Academy of Marketing Science.

  Research output: Contribution to journal › Article › peer-review

• Perils of managing the service profit chain: the role of time lags and feedback loops

  Evanschitzky, H., Wangenheim, F. V. & Wünderlich, N. V., Sept 2012, In: Journal of Retailing. 88, 3, p. 356-366 11 p.

  Research output: Contribution to journal › Article › peer-review

• Success factors of product innovation: an updated meta-analysis

  Evanschitzky, H., Eisend, M., Calantone, R. J. & Jiang, Y., Dec 2012, In: Journal of Product Innovation Management. 29, S1, p. 21-37 17 p.

  Research output: Contribution to journal › Article › peer-review

• The forgotten brand personality dimension

  Haji, I., Evanschitzky, H., Combe, I. & Farrell, A., 2012, In: Advances in Consumer research. 40, p. 442-453 12 p.

  Research output: Contribution to journal › Article › peer-review

  • Negative Emotion 100%
  • Personality Trait 100%
  • Brand Personality 100%
  • Emotions 42%
  • Mexico 14%

• The role of the sales employee in securing customer satisfaction

  Evanschitzky, H., Sharma, A. & Prykop, C., Mar 2012, In: European Journal of Marketing. 46, 3-4, p. 489-508 20 p.

  Research output: Contribution to journal › Article › peer-review

  • Sales 100%
  • Service Sector 100%
  • Service Provider 100%
  • Variance 100%
  • Quality of Service 100%
• 2011

  How employer and employee satisfaction affect customer satisfaction: an application to franchise services

  Evanschitzky, H., Groening, C., Mittal, V. & Wunderlich, M., May 2011, In: Journal of Service Research. 14, 2

  Research output: Contribution to journal › Article › peer-review

• How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

  Woisetschläger, D. M., Lentz, P. & Evanschitzky, H., Aug 2011, In: Journal of Business Research. 64, 8, p. 800-808 9 p.

  Research output: Contribution to journal › Article › peer-review

• What to expect after the honeymoon: testing a life cycle theory of franchise relationships

  Blut, M., Backhaus, C., Heussler, T., Woisetschläger, D. M., Evanschitzky, H. & Ahlert, D., Sept 2011, In: Journal of Retailing. 87, 3, p. 306-319 14 p.

  Research output: Contribution to journal › Article › peer-review

• Will you tolerate this? The impact of affective commitment on complaint intention and postrecovery behavior

  Evanschitzky, H., Brock, C. & Blut, M., Nov 2011, In: Journal of Service Research. 14, 4, p. 410-425 26 p.

  Research output: Contribution to journal › Article › peer-review
• 2010

  Replications of forecasting research

  Evanschitzky, H. & Armstrong, J. S., Jan 2010, In: International Journal of Forecasting.

  Research output: Contribution to journal › Article › peer-review
• 2009

  Internal branding to influence employees' brand promise delivery: A case study in Thailand

  Punjaisri, K., Wilson, A. & Evanschitzky, H., 9 Oct 2009, In: Journal of Service Management. 20, 5, p. 561-579 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Thailand 100%
  • Internal Branding 100%
  • Population Censuses 25%
  • Personnel Management 25%
  • Thai 25%
• 2008

  Consumer ethnocentrism in the German market

  Evanschitzky, H., Wangenheim, F., Woisetschläger, D. & Blut, M., 22 Feb 2008, In: International Marketing Review. 25, 1, p. 7-32 26 p.

  Research output: Contribution to journal › Article › peer-review

  • German 100%
  • Ethnopsychology 100%
  • UK 100%
  • Germany 100%
  • Designation of Origin 100%

• Customer equity drivers and future sales

  Vogel, V., Evanschitzky, H. & Ramaseshan, B., Nov 2008, In: Journal of Marketing. 72, p. 98-108 11 p.

  Research output: Contribution to journal › Article › peer-review

• Identification and analysis of moderator variables: Investigating the customer satisfaction-loyalty link

  Walsh, G., Evanschitzky, H. & Wunderlich, M., 2008, In: European Journal of Marketing. 42, 9-10, p. 977-1004 28 p.

  Research output: Contribution to journal › Article › peer-review

  • Customer Loyalty 100%
  • Customer Retention 100%
  • Critical Incident 66%
  • Authors 33%
  • Loyalty Program 33%

• Too old to choose? the effects of age and age related constructs on consumer decision making

  Evanschitzky, H. & Woisetschläger, D. M., 2008, In: Advances in Consumer research. 35, p. 630-636 7 p.

  Research output: Contribution to journal › Article › peer-review

  • Ageing Population 100%
  • Brand Loyalty 100%
• 2007

  Consumer price knowledge in the market for apparel

  Kenning, P., Evanschitzky, H., Vogel, V. & Ahlert, D., 27 Feb 2007, In: International Journal of Retail & Distribution Management. 35, 2, p. 97-119 23 p.

  Research output: Contribution to journal › Article › peer-review

  • Price 100%
  • Price Knowledge 100%
  • Specific Industry 12%
  • Pricing 12%
  • Pricing Strategy 12%

• Does the employee-customer satisfaction link hold for all employee groups?

  Wangenheim, F. V., Evanschitzky, H. & Wunderlich, M., Jul 2007, In: Journal of Business Research. 60, 7, p. 690-697 8 p.

  Research output: Contribution to journal › Article › peer-review

  • Quality of Service 100%
  • German 50%
  • Marketing Strategy 50%
  • Group Interaction 50%
  • Do-It-Yourself 50%

• Knowledge management in knowledge-intensive service networks: A strategic management approach

  Evanschitzky, H., Ahlert, D., Blaich, G. & Kenning, P., 13 Mar 2007, In: Management Decision. 45, 2, p. 265-283 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Network Knowledge 100%
  • Management Approach 100%
  • Knowledge-Intensive Industry 100%
  • Network Management 50%
  • Knowledge Base 50%

• Replication research's disturbing trend

  Evanschitzky, H., Baumgarth, C., Hubbard, R. & Armstrong, J. S., Apr 2007, In: Journal of Business Research. 60, 4, p. 411-415 5 p.

  Research output: Contribution to journal › Article › peer-review

  • Practitioners 100%
  • Physician 100%

• Switching barriers in the four-stage loyalty model

  Blut, M., Evanschitzky, H., Vogel, V. & Ahlert, D., 2007, In: Advances in Consumer research. 34, p. 726-734 9 p.

  Research output: Contribution to journal › Article › peer-review

  • Switching Behaviour 100%

• The variance in sales performance explained by the knowledge structures of salespeople

  Sharma, A., Levy, M. & Evanschitzky, H., Mar 2007, In: Journal of Personal Selling and Sales Management. 27, 2, p. 169-181 13 p.

  Research output: Contribution to journal › Article › peer-review

  • Sales 100%
  • Variance 100%
  • Structure of Knowledge 100%
• 2006

  An examination of moderator effects in the four-stage loyalty model

  Evanschitzky, H. & Wunderlich, M., May 2006, In: Journal of Service Research.

  Research output: Contribution to journal › Article › peer-review

• Global marketing of industrial products: Are interpersonal relationships always critical?

  Iyer, G. R., Sharma, A. & Evanschitzky, H., Jul 2006, In: Industrial Marketing Management. 35, 5, p. 611-620 10 p.

  Research output: Contribution to journal › Article › peer-review

  • Human Relation 100%
  • Industrial Product 100%
  • Industrial Goods 100%
  • Marketing Management 66%
  • Marketing Strategy 40%