Personal profile

Overview

 

Hongwei He is Chair Professor of Marketing and School Director for Social Responsibility (a member of the School's Senior Leadership Team) at Alliance Manchester Business School, The University of Manchester. Professor He's main research areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (mainly from identity, emotion, and moral perspective), and Leadership. Professor He has extensive editorial experience in world leading journals, including being a Senior Associate Editor for Journal of Business Research (2020-2023), acting as Editor-in-Chief for a number of tracks incl. Business Ethics and CSR, Strategic Management, OB/HRM. Prior to that, Professor He also served as an Associate Editor for Group & Organization Management ico-edited three special issues in journals incl. Journal of Organizational Behavior, Group & Organization Management, and Industrial Marketing Management. His work has been widely published or forthcoming in a variety of leading academic journals including Annals of Tourism Research, British Journal of Management, European Journal of Marketing, Group & Organization Management, Human Relations, Human Resource Management, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research, Journal of Organizational Behavior, The Leadership Quarterly, etc.. Professor He has supervised numerous projects for multinational corporations and non-profit and governmental organizations, such as Behavioural Insights Team of the Cabinet Office and Department for Business, Innovation, and Skills (UK Government). 

Professor He is a co-author of the latest Kotler's textbook of Principles of Marketing 8th European Edition.

My blogs and media coverage:

The Covid Effect On CSR And Marketing: https://www.forbes.com/sites/alliancembs/2020/07/22/the-covid-effect-on-csr-and-marketing/?sh=43fbd1325e77

How to embrace the social responsibility agenda: https://www.alliancembs.manchester.ac.uk/original-thinking-applied/original-thinkers/how-to-embrace-the-social-responsibility-agenda/ 

How COVID-19 could transform marketing: https://www.alliancembs.manchester.ac.uk/original-thinking-applied/original-thinkers/how-covid-19-could-transform-marketing/

On the "Help to Grow" Scheme of the 2021 Budget: https://www.alliancembs.manchester.ac.uk/news/our-experts-react-to-the-2021-budget/

Brand Activism: Why It’s No Longer Sufficient For Businesses To Remain Reactive To Societal Issues

https://www.forbes.com/sites/alliancembs/2022/02/09/brand-activism-why-its-no-longer-sufficient-for-businesses-to-remain-reactive-to-societal-issues/?sh=66c0fb1e6fef

How children are helping to make their families more eco-friendly – new research

https://theconversation.com/how-children-are-helping-to-make-their-families-more-eco-friendly-new-research-182991 

 

 

Research interests

Professor He's main research areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (mainly from identity, emotion, and moral perspective), and Leadership. 

Prizes and awards

Professor He has had teaching awards on a number of occasions at different schools, including Warwick Business School, Alliance Manchester Business School, and University of Strathclyde Business School. He has also won best reviewer and paper awards from international leading conferences, incl. Academy of Management Annual Conference and Academy of Marketing Annual Conference.

The KTP project with British Salt (a subsidiary of Indian-owned Tata Chemicals) supervised by Professor He has been rated outstanding by Innovator UK, won the Business Collaboration and Partnerships Award at the 2021 Educate North Awards and Finalists at the KTP Best of the Best Awards 2020. The KTP associate of this project also won the Innovate UK Future Innovator Award. 

Media contributions and coverage

Forbes: The Covid Effect On CSR And Marketing: https://www.forbes.com/sites/alliancembs/2020/07/22/the-covid-effect-on-csr-and-marketing/?sh=43fbd1325e77

How to embrace the social responsibility agenda: https://www.alliancembs.manchester.ac.uk/original-thinking-applied/original-thinkers/how-to-embrace-the-social-responsibility-agenda/ 

How COVID-19 could transform marketing: https://www.alliancembs.manchester.ac.uk/original-thinking-applied/original-thinkers/how-covid-19-could-transform-marketing/

On the "Help to Grow" Scheme of the 2021 Budget: https://www.alliancembs.manchester.ac.uk/news/our-experts-react-to-the-2021-budget/

Brand Activism: Why It’s No Longer Sufficient For Businesses To Remain Reactive To Societal Issues

https://www.forbes.com/sites/alliancembs/2022/02/09/brand-activism-why-its-no-longer-sufficient-for-businesses-to-remain-reactive-to-societal-issues/?sh=66c0fb1e6fef

How children are helping to make their families more eco-friendly – new research

https://theconversation.com/how-children-are-helping-to-make-their-families-more-eco-friendly-new-research-182991 

 

 

 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Research Beacons, Institutes and Platforms

  • Sustainable Futures
  • Digital Futures

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