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Hongwei He
Prof
Professor
,
MSM Marketing
https://orcid.org/0000-0002-3194-5379
Email
hongwei.he
manchester.ac
uk
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Research output
(45)
Press/Media
(1)
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(6)
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(4)
Research output
40
Article
2
Conference contribution
2
Abstract
1
Paper
Research output per year
Research output per year
2 results
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(descending)
Publication Year, Title
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2019
Calorie Attentiveness; Price Framing, Self-Regulation and Bundle Choice
Omebere-Iyari, O.,
Sarantopoulos, P.
&
He, H.
,
2019
.
Research output
:
Contribution to conference
›
Abstract
›
peer-review
Calorie
100%
Self-Regulation
100%
Snack
100%
Pricing
33%
Healthy Lifestyle
33%
Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory
Yuen, T. W.,
He, H.
&
Nieroda, M.
,
2019
.
Research output
:
Contribution to conference
›
Abstract
›
peer-review