Hongwei He - Research output - Research Explorer The University of Manchester

Emailhongwei.hemanchester.acuk

40 Article
2 Conference contribution
2 Abstract
1 Paper

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2019

Can Being Similar in Product Category a Liability for Cross-gender Brand Extension?
Yuen, T. W., Nieroda, M., He, H. & Park, Y., 2019.
Research output: Contribution to conference › Paper › peer-review