Ilma Nur Chowdhury

Ilma Nur Chowdhury


Accepting PhD Students

PhD projects

Ilma is interested in supervising research students in topics linked to the ones stated below. Ilma specialises in longitudinal and multiple case study-based qualitative research designs (utilising interviews/ focus groups/projective techniques/laddering/delphi technique).


Transformative services (vulnerable customers, BoP customers, digital healthcare)

Social innovation

Practices that can help meet Net-Zero targets

Value creation at the bottom of the pyramid

Service management in emerging markets

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